About This Role
This role is for a creative and digitally savvy Social Media professional who believes content should go beyond likes and views. You will transform strategy into content that connects, strengthens the brand, and generates opportunities and results.
Responsibilities
- Plan, create, and publish content for various channels, such as Instagram, LinkedIn, TikTok, and YouTube
- Build content briefs and editorial calendars aligned with Marketing, Branding, and Sales objectives
- Create captions, define formats, and direct the visual production of content
- Develop multichannel content strategies, considering positioning, audience, journey, and conversion
- Monitor trends, new formats, references, and relevant benchmarks for each platform
- Interact with the audience, monitor comments, and identify insights that can contribute to brand strategies
- Monitor and analyze indicators such as reach, engagement, growth, conversion, and content performance
- Prepare analyses and results reports, proposing improvements based on data
- Work in partnership with the media team to identify content with potential for boosting and expanding results
Requirements
- Excellent written and verbal communication
- Good writing skills, mastery of standard language, and ability to adapt language for different audiences and channels
- Experience with social media management and content production in different formats
- Knowledge of the main platforms and understanding of their particularities
- Ability to transform strategic objectives into relevant and attractive content
- Content vision oriented not only towards engagement but also towards positioning, relationship, and conversion
- Interest in digital behavior, trends, and applied creativity
- Organization, autonomy, and responsibility with deadlines
- Interest in monitoring metrics and using data to continuously improve content
- Familiarity with tools used in Marketing and Social Media, such as Notion, Google Drive, Instagram Insights, Meta Business Suite, and social media management, publishing, and analysis tools
- Social Media Marketing experience (Preferred)
Nice to have:
- Experience with Social Media strategies focused on performance and conversion, in addition to branding
- Skill in editing and creating video, image, Reels, and carousel content
- Knowledge in Inbound Marketing, content funnels, and launches
- Knowledge about content journey and audience behavior
- Experience working in an integrated way with Branding, Inbound, Sales, and Paid Media strategies
- Analytical profile and ease in transforming metrics into decisions and new content opportunities
