Social Marketing Manager, YouTube Marketing

About This Role

This Social Marketing Manager drives significant impact for YouTube Marketing by understanding audience behaviors and culture, leveraging insights, and partnering with collaborators to develop and execute campaign platforms and concepts. The role suits a candidate with experience in social and influencer campaigns for Gen Z brands, who can work effectively in a cross-functional, matrixed global organization.

Responsibilities

• Lead the strategy, ideation, and production of social and influencer campaigns in partnership with creative agencies, creators, and industry partners
• Provide thought leadership for cross-functional partners in overall marketing strategy for priority product areas
• Partner with regional and local teams to identify opportunities to scale strategies and campaigns globally, and support those teams in doing so
• Partner with analysts to track the performance of campaigns, develop strategic recommendations to optimize in real time, apply learnings to future campaigns, and report on their impact
• Build and maintain detailed project plans and mitigations to ensure campaigns are delivered on time and within budget
• Ensure the legal and regulatory compliance of all campaign work, from licensing and usage to FTC disclosures
• Manage internal stakeholders, from senior executive approval of campaigns, to status reporting for GTM partners

Requirements

• Bachelor's degree in business, marketing or communications or equivalent practical experience
• 6 years of experience in marketing leading high profile social and influencer campaigns for Gen Z brands
• Experience partnering with Go-To-Market leads and Product Marketing Managers across matrixed global organizations, and management of external agencies
• Experience identifying and analyzing relevant data to inform decision making and tailor storytelling to internal stakeholders at all levels
• Experience working cross-functionally with various stakeholders and teams

Nice to have:

• Master's degree
• Experience leveraging AI to accelerate insights, strategy, or operations
• Demonstrated understanding of the YouTube ecosystem, creators, and culture
• Ability to work effectively in a cross-functional, matrixed global organization
• Ability to multi-task with a focus on seeing tasks through to completion, with exceptional attention to detail and organizational skills
• Excellent verbal and written communication skills both internally and with outside partners

Benefits

• Bonus
• Equity
• Benefits

Important Details

• Locations: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA

About the Company

YouTube Marketing's mission is to know its users and connect them to the magic of its products and creators. It makes YouTube successful by shaping people’s perceptions and inspiring engagement. The team is responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers. Marketing at Google starts with technology and ends with the user, demonstrating how Google's products solve the world's problems.