Social Growth Product Marketing Manager, Ads Marketing

About This Role

This role drives business growth for Google Ads by developing and executing a sophisticated social media strategy. This involves amplifying successful content, engaging key decision-makers at brands and agencies, and generating high-quality leads for sales teams. The position suits a data-driven leader with an understanding of paid social platforms and a commitment to performance marketing.

Responsibilities

• Develop and lead the end-to-end social media strategy for Google Ads across LinkedIn, YouTube, and emerging platforms
• Partner with cross-functional teams to create “social-first” launch moments for new AI-powered features and advertising tools
• Drive a “community-first” approach by leading and executing a comprehensive community management strategy designed to boost engagement and brand loyalty
• Utilize social listening to identify opportunities to inform briefs and creative optimization recommendations
• Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive engagement
• Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement
• Use social-listening tools and platform analytics for regular organic reporting, engaged analysis, and to identify content optimization learnings
• Partner with paid media teams to build and scale a paid social lead generation engine

Requirements

• Bachelor’s degree or equivalent practical experience
• 6 years of experience in product marketing, social media strategy, or digital advertising
• Experience utilizing social media management platforms (e.g., Sprinklr or Brandwatch)

Nice to have:

• Deep experience managing content calendars, balancing frequency/cadence of content, ensuring seamless scheduling and manual execution when needed
• Expert-level understanding of social platforms, with deep knowledge of targeting, bidding strategies, performance measurement, and best practices
• Ability to define and track key business metrics, analyze data, and translate insights into actionable strategies and creative opportunities
• Strong written communication skills and a portfolio demonstrating the ability to turn technical product concepts into engaging social content
• Proven track record of developing and executing successful social strategies that have a direct and measurable impact on the business

Benefits

• 15% bonus target
• Bonus
• Equity
• Benefits

About the Company

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Google's job is to demonstrate how its products solve the world's problems, approaching marketing in a way that only Google can by changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.