About This Role
This SEO Specialist / SEO Executive role focuses on optimizing websites for search engines, covering on-page, off-page, and technical SEO aspects. The position involves keyword research, content optimization, and performance monitoring, making it suitable for a candidate with strong SEO fundamentals and analytical skills.
Responsibilities
- Perform comprehensive On-Page SEO optimization
- Execute effective Off-Page SEO strategies and link-building campaigns
- Conduct Technical SEO audits and implement recommendations
- Conduct keyword research, competitor analysis, and content gap analysis
- Optimize website architecture, internal linking, schema markup, page speed, Core Web Vitals, and crawlability
- Manage and optimize Google Merchant Center listings
- Publish SEO-friendly blogs and optimize content with proper Meta Titles, Meta Descriptions, Heading Structure, Image Optimization, and Internal Linking
- Conduct website audits using tools like SEMrush, Ahrefs, Screaming Frog, or similar SEO platforms
- Configure and monitor tracking using Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), and Event & Conversion Tracking
- Prepare monthly SEO performance reports with actionable insights
- Monitor keyword rankings, traffic, and conversion metrics
- Stay updated with Google's algorithm updates and SEO best practices
- Collaborate with designers, developers, and content writers for project execution
Requirements
- Experience working with WordPress and basic Shopify websites
- Strong understanding of E-commerce SEO
- Strong knowledge of SEO fundamentals
- Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- Good analytical and problem-solving skills
- Excellent communication and documentation skills
- Fluent in English and Hindi (Mandatory)
- Positive attitude, willingness to learn, and ability to work in a team
Nice to have:
- Knowledge of International SEO (Hreflang, country targeting, multilingual SEO)
- Basic understanding of Google Ads is preferred
- Basic HTML/CSS knowledge
