SEO Specialist

About This Role

This role involves taking full ownership of the company's search engine optimization and answer engine optimization programs. It suits an experienced SEO professional who can drive organic growth, improve technical SEO, and develop strategies for AI-powered search results for a leading client experience platform provider.

Responsibilities

• Own the SEO and AEO (Answer Engine Optimization) program end-to-end, including technical SEO, on-page optimization, content strategy, internal linking, and link building
• Lead technical SEO execution, focusing on site architecture, structured data/schema markup, Core Web Vitals, and crawl/indexing health
• Develop and evolve the AEO strategy to earn inclusion in AI Overviews and citations across major AI platforms by implementing "answer-first" content formatting and semantic reinforcement
• Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent, driving strategy through TAMs and content mapping
• Monitor performance across traditional and next-gen metrics, identifying trends and making proactive recommendations for organic growth
• Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution, linking organic activity to key business metrics like MQLs and demos

Requirements

• 5-8+ years of hands-on SEO experience with proven accountability for organic traffic, rankings, and pipeline metrics
• Deep expertise in technical SEO, including site architecture, structured data, Core Web Vitals, and crawl efficiency, with the ability to guide developers
• Hands-on experience building AEO strategy and measurement, tracking citation frequency and referral traffic from AI answer engines
• Strong content and keyword instincts, with experience in keyword research, intent analysis, and content gap analysis to inform editorial roadmaps
• Highly analytical skills to diagnose performance drops and identify opportunities to capture more search share
• Experience building and maintaining dashboards and reporting for organic channels, and partnering with analytics teams for accurate tracking and attribution

Benefits

• Potential for variable compensation
• Equity participation for all full-time employees
• Comprehensive medical, dental, vision, life, and disability insurance coverage
• Flexible paid time off, company holidays, and parental leave

About the Company

The company is a leading client experience platform provider that empowers appointment-based, self-care businesses to create magical moments for their clients. It is dedicated to designing modern, user-friendly technology that helps businesses thrive in the broader self-care industry.