About This Role
This SEO Specialist role involves improving organic search rankings, increasing website traffic, optimizing website content, and identifying opportunities to generate qualified leads through search engines. The specialist will cover On-Page SEO, Off-Page SEO, Technical SEO, keyword research, competitor analysis, link building, and SEO performance analysis.
Responsibilities
- Conduct keyword research, search intent analysis, and competitor analysis to identify organic growth opportunities
- Execute On-Page SEO, including title tags, meta descriptions, headings, URL optimization, internal linking, and content optimization
- Perform Technical SEO audits to identify issues related to crawling, indexing, website structure, page speed, and mobile usability
- Plan and execute Off-Page SEO and ethical link-building campaigns, including backlink research and outreach
- Optimize website content and collaborate with content and development teams to implement SEO recommendations
- Monitor organic traffic, keyword rankings, indexing, and website performance using Google Search Console and Google Analytics 4 (GA4)
- Use SEO tools such as Ahrefs, SEMrush, or similar platforms for keyword research, backlink analysis, competitor research, and performance tracking
- Work with WordPress and other CMS platforms to implement website SEO improvements
- Track SEO performance against agreed targets for organic traffic, rankings, and qualified leads
- Prepare monthly SEO reports highlighting performance, issues, insights, and actionable recommendations
Requirements
- 2–4 years of proven, hands-on experience in SEO
- Strong understanding of On-Page SEO, Off-Page SEO, Technical SEO, keyword research, and content optimization
- Practical experience with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs or SEMrush
- Knowledge of technical SEO, website audits, crawling, indexing, internal linking, and website optimization
- Experience working with WordPress or other CMS platforms
- Ability to analyze SEO data, identify problems, and recommend improvements based on performance
- Strong analytical, problem-solving, and communication skills
- Ability to manage SEO tasks independently, prioritize work, and meet deadlines
Benefits
- Opportunity to work on website development and digital marketing projects across different industries
- Exposure to SEO strategy, technical optimization, content improvement, and organic lead generation
- Opportunities to develop advanced SEO skills and grow professionally
- A supportive, collaborative work environment in a growing digital agency
