About This Role
This specialist position involves driving organic growth and increasing qualified leads through end-to-end SEO initiatives. The role focuses on technical and on-page optimization, authority building, digital PR, and high-converting landing page strategies. It is ideal for a data-driven individual who understands that modern SEO extends beyond rankings, working closely with content, design, development, and demand generation teams to improve search visibility, strengthen brand authority, and generate enterprise leads.
Responsibilities
- Ideate and build SEO-driven website page strategies focused on improving traffic, search visibility, and conversions
- Create design briefs and content for new product, solution, comparison, industry, and landing pages
- Conduct keyword research, competitor analysis, and content gap analysis to identify new growth opportunities
- Perform on-page optimization across product pages, landing pages, blogs, and resource content
- Monitor technical SEO health, including crawlability, indexing, Core Web Vitals, structured data, redirects, and site architecture
- Track SEO performance using Google Search Console, Google Analytics 4, Ahrefs, Semrush, or similar tools, and recommend data-backed improvements
- Collaborate with design and development teams to execute optimized, high-converting pages while maintaining SEO best practices
- Continuously audit existing pages and recommend UX, content, and conversion improvements
- Execute outreach campaigns for listicle and software comparison website inclusions, sponsored articles and advertorials, organic guest posts and contributed articles, and product reviews and editorial mentions
- Identify backlink opportunities and manage link-building campaigns aligned with SEO goals
- Track domain authority growth, referring domains, and backlink quality
- Research and identify high-performing software listing sites, directories, review platforms, and industry portals for lead generation
- Evaluate Pay Per Click (PPC), Pay Per Lead (PPL), sponsored listing, and premium listing opportunities across software marketplaces
- Analyze expected ROI, lead quality, pricing models, and competitive presence before recommending investments
- Monitor organic traffic, keyword movements, conversions, backlinks, and technical SEO metrics
- Prepare monthly performance reports with actionable insights and recommendations
- Stay updated on Google algorithm updates, AI search trends, and evolving SEO best practices
Requirements
- 2-5 years of hands-on experience in SEO, in B2B SaaS or technology companies
- Strong understanding of technical SEO, on-page optimization, and off-page SEO
- Experience conducting outreach campaigns for guest posts, sponsored content, and backlink acquisition
