SEO Specialist

About This Role

This SEO Specialist role focuses on driving organic search growth through keyword and content research, on-page optimization, and link building. The specialist will also be responsible for data analysis, reporting, and client communication, ensuring clients remain competitive in the evolving search landscape.

Responsibilities

• Conduct and lead detailed keyword and content research
• Analyze market overview, competitors, and success factors to identify the best opportunities for organic search growth
• Create processes and systems to ensure the team consistently conducts research and summarizes results with high standards and quality
• Analyze and improve on-site SEO elements
• Provide clear recommendations and solutions to the team for on-page SEO implementation
• Enhance organic performance and user engagement
• Strategize and implement high-quality backlink building
• Strengthen the website and improve search rankings
• Support keyword growth to achieve targets
• Lead the monitoring, analysis, and reporting of SEO performance using tools such as Google Analytics, Google Search Console, and other specialized SEO tools
• Conduct in-depth analysis of what happened, why it happened, and what actions should be taken next
• Advise the team on complex data analysis and root cause analysis of problems
• Act as a trusted SEO expert for clients and stakeholders
• Communicate regularly with clients to present SEO strategies, progress reports, and insights
• Be primarily responsible for solving problems and addressing clients' business challenges
• Stay updated on the latest SEO industry trends
• Keep abreast of changes in search engine algorithms and new SEO-related technologies
• Envision the future of the search landscape to help clients remain competitive in the long term
• Develop products and services related to Conversion Rate Optimization (CRO), Organic Social Performance, or new services based on creativity and business opportunities

Requirements

• Good understanding of SEO knowledge and skills, including search engine algorithms and ranking factors
• Proficient in using SEO tools such as Moz, Ahrefs, SEMrush, Screaming Frog
• Excellent data analysis skills, capable of interpreting data and using it for strategic decision-making
• Excellent written and verbal communication skills, with good presentation skills
• Knowledge of HTML, CSS, JavaScript

Benefits

• Annual salary adjustment (based on performance and company results)
• Special paid leave (ordination, marriage, maternity, funeral for parents/spouse, examination, military training, sterilization)