About This Role
This SEO Specialist role focuses on improving website authority, search engine rankings, organic traffic, and brand visibility. The primary responsibility is off-page SEO, link-building outreach, and backlink acquisition, supported by content writing, on-page SEO, and technical SEO for websites built using Next.js and React.
Responsibilities
- Plan and execute off-page SEO and link-building strategies to improve domain authority and organic rankings
- Identify relevant, high-quality websites, industry publications, blogs, directories, and business platforms for backlink opportunities
- Conduct email outreach, guest-post outreach, publisher relationship management, and link-placement negotiations
- Build and maintain a database of outreach prospects, contacts, follow-ups, responses, and secured backlinks
- Acquire relevant, high-quality backlinks through ethical, white-hat SEO practices
- Identify competitor backlink opportunities and develop strategies to earn comparable or better links
- Monitor backlink quality, referring domains, lost links, and potentially harmful links
- Develop partnerships and content collaboration opportunities to strengthen website authority
- Track outreach conversion rates, backlinks acquired, referring domains, and ranking improvements
- Research and create SEO-friendly blog articles, website content, landing pages, and industry-related content
- Conduct keyword research and develop keyword clusters based on search intent and business priorities
- Create content that supports outreach campaigns, guest posts, and link-building opportunities
- Optimize headings, titles, meta descriptions, internal links, and content structure
- Use AI writing tools where appropriate, ensuring accuracy, originality, readability, and human editorial review
- Update existing content to improve relevance, search visibility, and engagement
- Optimize website pages for target keywords, search intent, and user experience
- Review title tags, meta descriptions, heading hierarchy, image alt text, URLs, and internal linking
- Identify keyword cannibalization, duplicate content, and content gaps
- Coordinate content updates based on keyword rankings and Search Console performance
- Understand how Next.js and React websites are rendered and indexed by search engines
- Identify issues related to server-side rendering (SSR), static site generation (SSG), client-side rendering, crawlability, and indexability
- Review metadata, canonical tags, XML sitemaps, robots.txt, redirects, structured data, and URL handling
- Monitor Core Web Vitals, page speed, mobile usability, and technical SEO errors
- Work with developers to report, prioritize, and validate technical SEO fixes