SEO Specialist

About This Role

This SEO Specialist role is an integral part of the marketing department, responsible for optimizing the company's online presence and driving organic traffic to digital platforms. The position suits a dynamic and experienced professional with a deep understanding of search engine algorithms, keyword research, and SEO best practices.

Responsibilities

• Conduct comprehensive keyword research to identify strategic opportunities for organic growth
• Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings
• Analyze website performance using SEO tools and analytics to identify areas for improvement
• Collaborate with content creators to ensure SEO-friendly content creation and optimize existing content
• Stay updated on industry trends and search engine algorithm changes to adapt strategies accordingly
• Conduct competitor analysis to identify opportunities and threats in the online landscape
• Develop and execute link-building strategies to enhance the website's authority
• Monitor and report on key SEO performance metrics, providing actionable insights to the marketing team
• Collaborate with web developers to implement technical SEO improvements
• Stay informed about emerging trends, tools, and technologies in the SEO space

Requirements

• 5+ years of experience as an SEO Specialist or similar role in digital marketing
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar
• Strong analytical skills with the ability to interpret data and provide insights
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Familiarity with HTML, CSS, and website development principles
• A results-driven mindset with a focus on continuous improvement
• Bachelor's degree in marketing, Business, or a related field is preferred

About the Company

Kshema is India's digital insurance company that caters predominantly to cultivators of the Agriculture & Food Sectors. Its mission is to enable resilience among cultivators across the country, from income shocks due to extreme climate events and other vagaries, with insurance. The Kshema app is a proprietary location-aware platform that assesses and prices risk adequately, allowing the company to address pre-harvest risks at a farm level. Developed in partnership with leading global experts in Spatial data sciences, actuaries, financial engineers, and remote sensing experts, the platform allows the benefit of drawing evidence-based results to expand the scope of services beyond traditional risk analyses.