This SEO Specialist role is for a curious thinker, technical problem-solver, marketer, analyst, and trusted client advisor. The specialist will manage SEO retainers, work directly with clients and internal teams, and continuously improve performance for professional-services organizations, particularly law firms and other regulated businesses. The role focuses on understanding client businesses, identifying growth opportunities, and leveraging search, AI, content, and websites to achieve their goals.
Responsibilities
Set strategy and collaborate with the Head of Technology and Senior Manager, Brand and Marketing Strategy, to develop SEO, GEO, and content strategies aligned with clients' business goals
Build clear six- and twelve-month plans that identify priorities, recommendations, responsibilities, and measurable outcomes
Conduct comprehensive SEO and website audits and translate findings into prioritized, actionable recommendations
Manage keyword and search-intent research, on-page and off-page SEO, local search, internal linking, content optimization, and high-quality backlink strategies
Work directly with the development team to identify and resolve crawl errors, indexing issues, redirects, sitemaps, site architecture, site speed, structured data, and other technical SEO opportunities
Use Google Analytics/GA4, Search Console, Tag Manager, Looker Studio, and other tools to monitor website and search performance
Analyze full-funnel user journeys, diagnose changes in traffic and visibility, and turn data into clear recommendations
Prepare monthly reporting, year-in-review analysis, and strategic plans that explain what happened, why it matters, where the opportunities are, and what should happen next
Establish meaningful KPIs and stay current on changes in SEO, GEO, AI search, and analytics
Manage SEO retainers with a high level of ownership, responsiveness, and attention to detail
Present findings and recommendations directly to clients, identify new opportunities, and provide practical strategic guidance
Maintain clear documentation of accounts, dashboards, processes, tests, and recommendations
Work with the marketing team to align keywords, landing pages, and conversion tracking for paid search or paid social efforts that support a client's search strategy
Requirements
Post-secondary degree, diploma, or certificate in Digital Marketing, Business, or a related discipline, or equivalent professional experience
At least three years of hands-on experience in an SEO role with responsibility for client accounts or programs, in an agency or in-house
Solid knowledge of technical SEO, keyword and search-intent research, on-page and off-page strategy, content optimization, internal linking, backlinking, local SEO, competitor analysis, and performance measurement
Millions of jobs, with real people getting hired every day
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1,000,000+
Tailored applications submitted
Active interest in how AI search is changing the way clients get found
Working knowledge of Google Analytics/GA4, Google Search Console, Google Tag Manager, and Excel
Experience developing useful dashboards and reports in Looker Studio or a comparable platform
Ability to investigate performance changes, identify likely causes, and recommend next steps
Desire to understand how clients make money, which services and audiences matter most, how their markets differ, and what constitutes a meaningful lead
Ability to balance search opportunity with brand, reputation, quality, and the realities of marketing professional and regulated services
Ability to translate technical information and data into clear, actionable recommendations for clients and colleagues
Ability to manage multiple projects independently, document work, meet deadlines, adapt to changing priorities, and bring a thoughtful, detail-oriented, team-first mindset
Legally entitled to work in Canada
Able to commute to the Hamilton office
Nice to have:
Hands-on experience setting up and managing Google Ads campaigns, and an understanding of how paid and organic search work together
Experience working in professional services, particularly law firms, accounting firms, engineering firms, consulting firms, or other regulated or expertise-driven businesses
Relevant certifications in Google Analytics, Google Ads, Looker Studio, or related platforms
Experience with content management systems, particularly Sitefinity and WordPress, and collaborating with developers on website redesigns, migrations, redirects, and technical SEO
Experience with AI search/GEO and using AI and LLM tools to improve research, analysis, reporting, and SEO workflows while maintaining appropriate human review and judgment
Benefits
Healthcare spending account
Employee Assistance Program (EAP)
Team events
Group chat with memes and board game talk
Important Details
Schedule: three days in the office (Tuesday to Thursday) and two days at home
Contract: permanent
Occasional travel to client offices is part of the role
Application Process
Send your resume and a short introduction that explains your relevant experience, what interests you about this position, and the type of SEO work you enjoy most
If moved forward, you will be asked to walk through one piece of work you are proud of, such as an SEO audit, a digital strategy, a year-end report, or a technical recommendation, including the challenge, your recommendation, and the result
About the Company
Cubicle Fugitive is a full-service brand, marketing, and web agency that delivers high-calibre work for organizations large and small, with a focus on legal and professional services, education, construction, and healthcare. They help clients get noticed and look after their brand at every touchpoint. The company is a close-knit, collaborative team that values good ideas, independent thinking, and exceptional work.
