Optimizing website content and ranking is the main focus of this SEO Specialist position, which involves keyword research, content planning, and technical SEO coordination. The role suits a candidate with practical knowledge of SEO tools and content strategy.
Responsibilities
Research keywords, analyze search intent, and build keyword sets for product/service groups
Plan and implement SEO content for the Website, Blog, Landing Page, and related platforms
Optimize titles, Meta Descriptions, Headings, URLs, Internal Links, images, and On-page SEO elements
Ensure content aligns with brand direction and has the ability to convert customers
Perform Keyword Research, Competitor Analysis, and market analysis
Build Topic Clusters, Content Pillars, and long-term content development plans
Monitor keyword rankings, Organic Traffic, CTR, time on page, and other important SEO metrics
Coordinate with Technical SEO/IT to resolve issues related to website structure, page load speed, index, sitemap, schema, and user experience
Implement Internal Linking and coordinate Off-page SEO/Backlink implementation when needed
Coordinate with Marketing, Design, Sales, and other specialized departments to create content suitable for each customer segment
Develop content for technology, machinery, equipment, manufacturing, industrial, and B2B sectors
Optimize content according to the customer journey, from information search to Lead generation
Monitor and report SEO effectiveness periodically; propose solutions to improve rankings, traffic, and conversions
Perform other SEO tasks as directed by the Marketing Manager/Head of Marketing
Requirements
College/University degree in Marketing, Communications, Journalism, Linguistics, Economics, or related fields
At least 1–2 years of experience in Website SEO/SEO Content
Practical knowledge of Keyword Research, On-page SEO, Content SEO, basic Technical SEO, and Link Building
Experience using SEO tools such as Google Search Console, Google Analytics/GA4, Google Keyword Planner
Ability to read and analyze website/SEO performance data
Ability to use Ahrefs, Semrush, or equivalent tools is an advantage
Portfolio of SEO articles or websites previously managed is an advantage
Nice to have:
Experience doing SEO for B2B websites, manufacturing companies, industrial, technology, machinery – equipment, or FDI businesses
Benefits
Performance review every 6 months
13th month salary, holiday/Tet bonuses, and bonuses based on business results & individual achievements
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Clear career development path
Full participation in Social Insurance, Health Insurance, Unemployment Insurance according to legal regulations
Other welfare benefits according to Company policy
Opportunity to learn directly from the Board of Directors and Marketing team
Participate in Website, SEO, Digital Marketing, digital transformation, and ERP projects
Continuous professional training and development
Young, dynamic, and professional working environment
Managers and Board of Directors support and accompany development
Annual company trip
Team Building, volunteer activities
Internal events and Year End Party
Important Details
Schedule: Full-time
About the Company
This company seeks to incorporate this role to support its growth.
