About This Role
Working with the Search Marketing Team, the SEO Specialist is responsible for keyword research, creating content briefs, optimizing content for search engines and AI-driven search, and tracking performance. This role suits a detail-oriented and creative individual skilled in on-page SEO and using AI tools to enhance efficiency.
Responsibilities
- Perform keyword research across the network of brand websites to identify opportunities for new content and on-page improvements, and prioritize them to outrank competitors
- Create detailed content briefs for webpages and blog posts, and review drafts to ensure they meet SEO best practices and audience intent
- Optimize content for AI search visibility (GEO) so brands are surfaced and cited in AI Overviews, ChatGPT, and similar answer engines
- Run on-page and technical SEO audits using Screaming Frog and Ahrefs/Semrush, and flag issues to the development team
- Collaborate closely with content writers and product marketing specialists to implement recommendations
- Manage the SEO content calendar and multiple concurrent projects to ensure requests are completed on time and in order of importance
- Report on KPIs for SEO content efforts using Google Analytics and Google Search Console, including traffic, CTR, SERP position, and keyword movement
- Use AI tools to accelerate research, brief creation, and content QA while maintaining quality and accuracy
- Stay ahead of the curve on industry trends, AI search developments, and SEO best practice
Requirements
- Bachelor's degree
- 2+ years' experience in SEO, content strategy, or a similar role focused on optimizing content for search engines
- Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console
- Proficiency with AI tools (ChatGPT, Claude, or similar) for research, drafting, and analysis
- Familiarity with generative engine optimization (GEO) and how AI search surfaces and cites content
- Expertise in keyword research, SEO copywriting, and optimizing webpage content
- Strong research skills and ability to think like the different audiences the company writes for
- Strong communication, organization, and time management skills; a team player who operates well in a dynamic environment
Benefits
- Annual bonus
- Paid Time off and company recognized holidays
- Health & Medical Supplemental coverage
- Dental Coverage
- Emergency Travel Coverage
- Mental Health & Virtual Care
- Life & Accidental Coverage
About the Company
360training is an online training provider that delivers regulatory-approved training and certifications across multiple industries, empowering people and organizations to thrive.
