About This Role
This role involves improving website performance on search engines by analyzing current problems, implementing effective keyword strategies, and developing link-building tactics. You will work with content and development teams to ensure SEO best practices are applied, optimize copy and landing pages, and analyze website analytics and competitor insights.
Responsibilities
- Conduct thorough site analysis and identify current problems holding back site performance on search engines
- Research and implement effective keyword strategies to increase site traffic
- Develop and implement link building strategies
- Manage the execution of organic search strategies
- Work with content teams to ensure SEO best practices are properly implemented on newly developed content
- Optimize copy and landing pages for search engine optimization
- Track, report, and analyze website analytics and PPC campaigns
- Stay updated with the latest trends in SEO and major search engine algorithms
- Work with the development team to ensure SEO best practices are properly implemented on the coded site
- Identify technical aspects that can affect SEO (e.g., HTML markup, JavaScript, etc.)
- Analyze competitor websites for organic traffic insights
Requirements
- Proven 3 to 4 years experience as SEO specialist with a track record of success in improving rankings, increasing traffic, and ROI
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Strong analytical skills with the ability to solve complex problems
- Excellent written and verbal communication skills
Nice to have:
- Bachelor’s degree in a related field
