This delivery-focused role manages organic search performance across multiple Regent Group brands in Dubai and India. The SEO Specialist is responsible for developing and executing SEO activity across technical SEO, on-page optimisation, keyword research, content planning, link building, and performance reporting. The role suits an analytical, detail-oriented individual comfortable managing several websites and priorities simultaneously, who can identify SEO opportunities, implement improvements, and take ownership of measurable organic growth.
Responsibilities
Develop and implement SEO plans aligned with the objectives of each brand
Conduct keyword research, search-intent analysis, competitor analysis, and content-gap assessments
Build keyword strategies for programmes, services, locations, campaigns, and priority audience segments
Translate SEO recommendations into clear actions, deadlines, and measurable targets
Manage SEO activity across multiple websites, brands, and geographical markets
Stay informed about search-engine updates and adapt strategies accordingly
Conduct regular technical SEO audits using tools such as Semrush, Screaming Frog, Google Search Console, and PageSpeed Insights
Identify and help resolve issues relating to crawling, indexing, redirects, canonicals, XML sitemaps, robots.txt, structured data, and duplicate content
Work closely with the web developer to implement technical recommendations
Monitor website speed, Core Web Vitals, mobile usability, and overall site performance
Review website migrations, redesigns, and new-page launches to protect organic visibility
Test implemented changes and ensure technical issues are fully resolved
Optimise page titles, meta descriptions, headings, URLs, internal links, image attributes, and on-page content
Create detailed SEO briefs for new website pages, landing pages, and blog content
Review existing content and identify opportunities to improve rankings, engagement, and conversions
Ensure pages are optimised for relevant keywords without compromising readability or brand quality
Develop and maintain effective internal-linking structures across websites
Support local and international SEO requirements where relevant
Work closely with the Marketing Manager to develop SEO-led content strategies
Collaborate with content, social media, design, and web development colleagues to deliver SEO projects
Identify content topics based on search demand, audience questions, competitor performance, and business priorities
Review and optimise content before publication
Ensure content is accurate, useful, original, and aligned with the search intent of the target audience
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Monitor content performance and recommend updates, consolidation, or removal where required
Identify relevant link-building, digital PR, and partnership opportunities
Monitor website authority and backlink profiles
Identify and report potentially harmful or irrelevant backlinks
Work with internal teams to develop authoritative and link-worthy content
Track competitor backlink activity and identify realistic opportunities for Regent Group brands
Monitor organic traffic, rankings, impressions, clicks, engagement, conversions, and lead quality
Use GA4, Google Search Console, Semrush, and other tools to evaluate SEO performance
Produce regular reports for the Marketing Manager, clearly explaining results, challenges, and recommended actions
Track SEO performance through to leads and conversions wherever possible
Maintain accurate reporting dashboards for multiple brands and websites
Use performance data to continuously improve SEO activity
Requirements
At least 2–4 years of hands-on SEO experience, preferably across multiple websites or brands
Strong knowledge of technical, on-page, off-page, and content SEO
Proven experience improving organic visibility, traffic, and conversions
Proficiency in Google Search Console, GA4, Semrush, Screaming Frog, and keyword-research tools
Good working knowledge of WordPress and website content-management systems
Understanding of HTML, CSS, and website-development principles relevant to SEO
Experience working directly with web developers to resolve technical issues
Strong keyword research, content briefing, and competitor-analysis skills
Strong analytical, organisational, and problem-solving skills
Excellent attention to detail and ability to manage multiple priorities
Nice to have:
Understanding of international and local SEO
About the Company
Regent Group is seeking to manage organic search performance across its multiple brands in Dubai and India.
Regent College London is at the forefront of industry-aligned higher education in the UK, celebrated for our vibrant, inclusive community and commitment to student success.