SEO Specialist

About This Role

This delivery-focused role manages organic search performance across multiple Regent Group brands in Dubai and India. The SEO Specialist is responsible for developing and executing SEO activity across technical SEO, on-page optimisation, keyword research, content planning, link building, and performance reporting. The role suits an analytical, detail-oriented individual comfortable managing several websites and priorities simultaneously, who can identify SEO opportunities, implement improvements, and take ownership of measurable organic growth.

Responsibilities

• Develop and implement SEO plans aligned with the objectives of each brand
• Conduct keyword research, search-intent analysis, competitor analysis, and content-gap assessments
• Build keyword strategies for programmes, services, locations, campaigns, and priority audience segments
• Translate SEO recommendations into clear actions, deadlines, and measurable targets
• Manage SEO activity across multiple websites, brands, and geographical markets
• Stay informed about search-engine updates and adapt strategies accordingly
• Conduct regular technical SEO audits using tools such as Semrush, Screaming Frog, Google Search Console, and PageSpeed Insights
• Identify and help resolve issues relating to crawling, indexing, redirects, canonicals, XML sitemaps, robots.txt, structured data, and duplicate content
• Work closely with the web developer to implement technical recommendations
• Monitor website speed, Core Web Vitals, mobile usability, and overall site performance
• Review website migrations, redesigns, and new-page launches to protect organic visibility
• Test implemented changes and ensure technical issues are fully resolved
• Optimise page titles, meta descriptions, headings, URLs, internal links, image attributes, and on-page content
• Create detailed SEO briefs for new website pages, landing pages, and blog content
• Review existing content and identify opportunities to improve rankings, engagement, and conversions
• Ensure pages are optimised for relevant keywords without compromising readability or brand quality
• Develop and maintain effective internal-linking structures across websites
• Support local and international SEO requirements where relevant
• Work closely with the Marketing Manager to develop SEO-led content strategies
• Collaborate with content, social media, design, and web development colleagues to deliver SEO projects
• Identify content topics based on search demand, audience questions, competitor performance, and business priorities
• Review and optimise content before publication
• Ensure content is accurate, useful, original, and aligned with the search intent of the target audience
• Monitor content performance and recommend updates, consolidation, or removal where required
• Identify relevant link-building, digital PR, and partnership opportunities
• Monitor website authority and backlink profiles
• Identify and report potentially harmful or irrelevant backlinks
• Work with internal teams to develop authoritative and link-worthy content
• Track competitor backlink activity and identify realistic opportunities for Regent Group brands
• Monitor organic traffic, rankings, impressions, clicks, engagement, conversions, and lead quality
• Use GA4, Google Search Console, Semrush, and other tools to evaluate SEO performance
• Produce regular reports for the Marketing Manager, clearly explaining results, challenges, and recommended actions
• Track SEO performance through to leads and conversions wherever possible
• Maintain accurate reporting dashboards for multiple brands and websites
• Use performance data to continuously improve SEO activity

Requirements

• At least 2–4 years of hands-on SEO experience, preferably across multiple websites or brands
• Strong knowledge of technical, on-page, off-page, and content SEO
• Proven experience improving organic visibility, traffic, and conversions
• Proficiency in Google Search Console, GA4, Semrush, Screaming Frog, and keyword-research tools
• Good working knowledge of WordPress and website content-management systems
• Understanding of HTML, CSS, and website-development principles relevant to SEO
• Experience working directly with web developers to resolve technical issues
• Strong keyword research, content briefing, and competitor-analysis skills
• Strong analytical, organisational, and problem-solving skills
• Excellent attention to detail and ability to manage multiple priorities

Nice to have:

• Understanding of international and local SEO

About the Company

Regent Group is seeking to manage organic search performance across its multiple brands in Dubai and India.