About This Role
This permanent position offers the opportunity to strengthen organic search performance, identify growth opportunities, and improve website visibility across relevant search engines. The role involves working on SEO campaigns, analysing performance data, and collaborating with content and digital marketing colleagues to deliver measurable improvements. It suits a results-driven SEO Specialist who combines analytical thinking with a practical understanding of modern SEO.
Responsibilities
- Develop and implement SEO strategies designed to improve organic visibility, search rankings, and relevant website traffic
- Conduct keyword research to identify search opportunities, understand user intent, and support content planning
- Perform technical SEO audits to identify issues involving crawlability, indexation, site structure, page speed, and website performance
- Optimise website pages, metadata, headings, internal links, and content structure in line with SEO best practices
- Monitor keyword positions, organic traffic, conversions, and other relevant performance indicators
- Use tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or similar platforms to analyse performance
- Collaborate with content writers, developers, and marketing colleagues to implement SEO recommendations
- Review competitor activity and search trends to identify opportunities for improved visibility
- Support website migrations, technical updates, and content improvements while considering potential SEO implications
- Prepare performance reports, communicate findings, and recommend actions based on available data
- Keep informed about search engine developments and changes in SEO best practices
Requirements
- Experience in SEO, organic search marketing, or a related digital marketing role
- A strong understanding of on-page SEO, technical SEO, keyword research, and content optimisation
- Practical experience with Google Search Console and Google Analytics 4
- Familiarity with SEO research and auditing tools such as Ahrefs, SEMrush, Screaming Frog, or equivalent platforms
- An understanding of website architecture, internal linking, indexing, and crawlability
- The ability to interpret performance data and turn findings into actionable recommendations
- Strong written communication, analytical thinking, and problem-solving skills
- Good organisation and the ability to manage multiple tasks and deadlines
- Work authorisation: United Kingdom (preferred)
Nice to have:
- Experience with WordPress, HTML, CSS, structured data, and Core Web Vitals
- A qualification in Digital Marketing, Marketing, Communications, or a related discipline