About This Role
This SEO Specialist role involves leading end-to-end SEO execution for client accounts, focusing on keyword strategy, technical health, link acquisition, and content optimization for traditional and AI search engines. The position suits an ambitious professional with 1–2+ years of hands-on agency or brand experience.
Responsibilities
- Conduct in-depth keyword research mapping search intent (informational, commercial, transactional) to site architecture
- Optimize on-page elements: title tags, meta descriptions, header tags ($H_1$–$H_4$), image alt text, and URL permalinks
- Implement contextual internal linking frameworks to distribute link equity and reduce bounce rates
- Coordinate directly with content writers to refresh underperforming articles and ensure target copy satisfies user intent
- Audit and maintain crawlability and indexation: manage robots.txt, XML sitemaps, and canonical tags
- Identify and resolve technical crawl errors, broken links, 404s, and redirect chains ($301$/$302$)
- Implement and validate Structured Data / Schema Markup (Organization, Article, FAQ, LocalBusiness, Breadcrumbs)
- Monitor site speed, Core Web Vitals, and mobile-friendly usability
- Develop and execute clean, scalable backlink acquisition strategies focused on relevance and editorial quality
- Identify and secure placements on high-authority platforms (high DA/PA, niche directory submissions, digital PR, guest contributor spots)
- Audit backlink profiles to disavow toxic or spam links and maintain clean domain metrics
- Structure on-page content for Answer Engine Optimization (AEO) to capture Featured Snippets, Direct Answers, and People Also Ask (PAA) boxes
- Optimize site content for Generative Engine Optimization (GEO) to maximize citations and mentions across Google AI Overviews, ChatGPT Search, and Perplexity
- Format brand information into entity-rich, fact-dense data structures easily parsed by LLM retrieval systems
- Deconstruct competitor keyword portfolios to identify intent gaps and immediate ranking opportunities
- Monitor competitor content velocity, SERP feature ownership, and backlink velocity
- Manage end-to-end publication of optimized blog posts and landing pages on client CMS platforms (WordPress, Shopify, Webflow)
- Deliver comprehensive Monthly SEO Performance Reports covering:
- Organic Clicks, Impressions, and Keyword Ranking movements
- Qualified Organic Lead generation and conversion trends
- Critical technical fixes executed during the sprint
- Total blog posts published and on-page updates deployed
- Concrete, prioritized Action Plan for the upcoming month
Requirements
