About This Role
This SEO Specialist role focuses on improving search visibility and organic growth for clients through keyword research, website optimization, and content strategies. The position involves implementing Generative Engine Optimization (GEO) and analyzing performance using various SEO tools.
Responsibilities
- Conduct keyword research to identify organic growth opportunities and improve search visibility
- Optimize website pages through on-page SEO, including content, meta titles, meta descriptions, headings, and internal linking
- Develop and optimize content strategies, including blog topic recommendations aligned with search intent and SEO best practices
- Implement Generative Engine Optimization (GEO) strategies to improve content visibility across AI-powered search platforms, such as ChatGPT and Google AI Overviews
- Monitor and analyze SEO performance using tools such as SE Ranking, Google Search Console, and Google Analytics 4 (GA4), identifying opportunities for continuous improvement
- Conduct SEO audits to identify technical issues and recommend actionable optimization strategies
- Collaborate with other teams, such as web development and content teams, to implement SEO recommendations and website improvements
- Support new business pitches by conducting website SEO assessments, identifying growth opportunities, and providing actionable recommendations to prospective clients
Requirements
- Sensitive to numbers and highly analytical
- Familiar with dot-com shopping
- Great communication skills
- Ability to troubleshoot technical issues effectively
- Excellent problem-solving skills and attention to detail
Benefits
- Performance-based commission / bonus tied to client growth and retention
- EPF, SOCSO and EIS contributions
Important Details
- Performance review: 6 months
- Work format: hybrid working environment
Extra Sections
Seniority
- Senior: relevant past experience is preferred, with a focus on demonstrated competence rather than the number of years in the role
