About This Role
This role is for a results-driven SEO Specialist with 3-5 years of experience to lead and execute advanced SEO strategies using AI-driven tools and automation. The specialist will focus on technical SEO, content optimization, and AI-based search (AEO/GEO) to improve organic visibility, traffic, and conversions.
Responsibilities
- Develop and execute SEO strategies using AI tools (ChatGPT, Claude etc.)
- Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), with 70% effort towards AEO and 30% towards SEO
- Identify keyword opportunities using AI-powered research tools
- Create and optimize SEO-friendly content using AI tools
- Improve content quality, structure, and readability for search engines and AI models
- Implement schema markup, featured snippets, and FAQ optimization
- Conduct regular technical audits (crawl errors, indexing, site speed, Core Web Vitals)
- Work with developers to fix technical issues
- Optimize website architecture and internal linking
- Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush
- Track rankings, traffic, conversions, and AEO scores
- Generate reports with actionable insights
- Optimize meta tags, headings, URLs, and internal linking
- Execute link-building strategies and outreach campaigns
- Improve domain authority and backlink profile
- Stay updated with AI search trends (Google SGE, Bing AI, voice search)
- Experiment with AI-generated content and automation workflows
- Continuously improve strategies based on algorithm updates
- Work closely with content, marketing, and development teams
- Align SEO strategy with paid marketing and overall business goals
- Ensure timely execution of SEO initiatives
Requirements
- 3-5 years of experience in SEO (preferably in tech, SaaS, or D2C)
- Basic hands-on experience with AI tools for SEO and content generation
- Strong knowledge of on-page, off-page, and technical SEO
- Familiarity with AEO, GEO, and/or AI search optimization
- Experience with tools like Google Analytics, Search Console, Ahrefs / SEMrush, Screaming Frog, Surfer SEO / Clearscope
- Basic understanding of HTML, CSS, and website structures
- Strong analytical and problem-solving skills
Nice to have:
- Experience in programmatic SEO
- Knowledge of Python or automation tools
- Experience in WordPress or CMS platforms
- Understanding of CRO (Conversion Rate Optimization)
