About This Role
Supporting organic growth and search visibility for a portfolio of clients is the major purpose of this SEO specialist role. The specialist helps execute data-driven SEO strategies, delivers actionable insights, and ensures client deliverables meet high quality standards. This role offers hands-on experience with emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.
Responsibilities
- Track and report on daily SEO KPIs using internal and external data tools
- Assist with creating clear, actionable client reporting dashboards
- Conduct thorough keyword research and search intent analysis to help guide client content strategy and on-page optimization
- Optimize client web content following SEO best practices, including EEAT and YMYL guidelines
- Assist with routine site audits to identify technical fixes, schema markup opportunities, and site health issues
- Collaborate with client site developers to implement optimizations
- Remain up to date with search engine algorithm updates, industry trends, and emerging search behaviors (including AI)
- Support the execution of general and keyword-specific content strategies aligned with client goals
Requirements
- Strong ability to interpret data, identify performance shifts, and present actionable insights clearly
- Practical familiarity with core SEO concepts, including schema markup, technical troubleshooting, and search intent optimization
- Excellent written, verbal, and visual communication skills for client deliverables and internal collaboration
- Ability to stay organized, prioritize tasks, and thrive in a fast-paced team environment
- A strong interest in digital marketing, web analytics, and staying ahead of evolving search engine trends
- BA/BS degree in Marketing, Communications, Business, or related discipline (or equivalent practical experience)
- 1+ years performing search engine optimization, preferably in an agency or multi-client environment
- Working knowledge of GA4, Google Search Console, and SEO platforms (e.g., SEMRush, Ahrefs, Screaming Frog)
- Experience with dashboard and reporting tools such as Looker Studio
Nice to have:
- Exposure to GEO, AI search visibility, or A/B testing
Benefits
- Paid medical at the base tier for the employee only
- All the standard medical, dental, vision options
- Unlimited PTO
- 60% STD at no cost to the employee
- 7 weeks Paid Parental leave after 1 year of service
- Supplemental product options such as critical illness, cancer, hospital, life, and more
