About This Role
This SEO Specialist role focuses on improving the company's website search engine ranking and overall online presence. The specialist will develop and implement SEO strategies, optimize content, handle technical SEO, and manage link-building efforts. The position involves analyzing performance and collaborating with other teams.
Responsibilities
- Develop and execute SEO strategies to improve organic search rankings
- Conduct keyword research to identify high-ranking opportunities
- Optimize on-page elements such as titles, meta descriptions, headers, and images
- Improve website structure and internal linking for better crawlability
- Collaborate with content creators to develop SEO-friendly content
- Optimize existing content for search engines and user engagement
- Ensure content follows SEO best practices and aligns with user intent
- Perform website audits to identify issues and provide recommendations
- Optimize site speed, mobile-friendliness, and schema markup
- Ensure proper indexing and crawling by search engines
- Develop and execute link-building strategies to improve domain authority
- Conduct competitor backlink analysis and identify opportunities
- Monitor and disavow toxic backlinks if necessary
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools
- Track keyword rankings, organic traffic, and conversion rates
- Generate reports and provide insights to improve SEO efforts
Requirements
- Bachelor’s degree in marketing, communications, digital media, or a related field preferred, but not required
- Certification in Google Analytics, Google Ads, or SEO-related courses
- English and Mandarin language skills to effectively communicate with Mandarin-speaking clients
- 5+ years of experience in SEO
- Proficient in SEO analytics tools such as Google Analytics, Google Search Console, Google Trend, SEMrush, Similarweb, and Ahrefs
- Experience in creating or guiding SEO-optimized content
- Experience in building and maintaining relationships for backlinks
- Ability to work collaboratively with content writers, developers, and marketing teams
Benefits
- Yearly dental and optical claims
- Parking and toll claims
- Insurance
- Medical benefit
- Yearly health check and vision check
- Guaranteed bonus
- Married allowance
- Childbirth allowance
- Paid days off and holidays
- Birthday leave
