About This Role
This role focuses on building and implementing a comprehensive SEO strategy to improve keyword rankings on Google, drive quality organic traffic, optimize conversion rates, and increase sales for the e-commerce website. It involves developing a sustainable SEO system, optimizing Technical SEO, On-page SEO, Content SEO, and Off-page SEO, while collaborating with relevant departments to enhance business effectiveness from the Organic Search channel.
Responsibilities
- Research market, competitors, search behavior, and customer needs
- Develop SEO strategies for short-term, mid-term, and long-term phases
- Research keywords, categorize Search Intent, and build keyword sets by category, brand, product, and purchasing needs
- Develop website structure, Topic Clusters, Content Hubs, and internal linking strategies
- Plan monthly and quarterly SEO activities; define resources, budget, and KPIs
- Check, analyze, and resolve technical issues affecting Google's crawling, indexing, and ranking capabilities
- Optimize Crawl Budget, Indexing, XML Sitemap, Robots.txt, Canonical, Redirect, and URL structure
- Monitor Core Web Vitals, page load speed, mobile compatibility, and user experience
- Analyze data from Google Search Console, GA4, and other SEO tools to identify growth opportunities
- Coordinate with the development team to implement technical SEO items on the website platform
- Address issues such as Duplicate Content, Thin Content, Schema Markup errors, and keyword cannibalization
Requirements
- At least 1 year of SEO experience, e-commerce website experience preferred
- Knowledge and experience in Technical SEO, On-page SEO, Content SEO, and Off-page SEO
- Proficient in Screaming Frog SEO Spider, As, Semrush, or equivalent SEO research tools
- Proficient in Google Looker Studio, Excel, or Google Sheets for data analysis and reporting
- Ability to apply AI in work is a plus
- Minimum education: College Diploma
Benefits
- Social insurance fully paid as per regulations
- Holiday and Tet bonuses and other benefits according to company policy and current legal regulations
- Dynamic working environment with opportunities for advancement to higher positions
- Regular salary review based on performance and workload
Important Details
- Employment type: full-time
About the Company
This company operates in the Digital Marketing industry.