About This Role
Building and managing an SEO roadmap aligned with fundraising campaigns is the core of this role. The SEO Specialist will research Arabic and English search terms, improve technical SEO, and optimize content to enhance the foundation's visibility and performance.
Responsibilities
- Build and manage an SEO roadmap aligned with fundraising campaigns.
- Research Arabic and English search terms and map them to relevant program, campaign, and donation pages.
- Improve technical SEO, including site structure, indexation, mobile performance, Core Web Vitals, structured data, and multilingual setup.
- Optimize pages and create clear SEO briefs for the content team.
- Develop and refresh useful seasonal and evergreen content, such as Zakat guides and Adahi FAQs.
- Strengthen the foundation's visibility through quality backlinks, digital PR, and local search.
- Improve donation landing pages and share organic search insights with the Google Ads team.
- Track performance in Google Search Console and GA4, and report on traffic, rankings, donations, revenue, and technical health.
- Monitor the foundation's visibility in AI search results and make content easier to find and cite.
Requirements
- A bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of hands-on SEO experience, with results you can demonstrate.
- Strong Arabic SEO skills, including keyword research and understanding of Arabic search behavior and RTL websites.
- Knowledge of technical SEO, including crawling, indexation, site speed, Core Web Vitals, structured data, and hreflang.
- Working knowledge of HTML and CSS, plus experience with WordPress or a similar CMS.
- Hands-on experience with Google Search Console, GA4, and Google Tag Manager.
- Experience with an SEO platform such as Semrush, Ahrefs, or Moz, and a crawler such as Screaming Frog or Sitebulb.
- The ability to write clear SEO briefs and edit content in Arabic and English.
- Confidence working with data, Excel or Google Sheets, and Looker Studio.
- Strong communication skills and the ability to work across teams.
- Native Arabic and professional working English.
Nice to have:
- Experience in the nonprofit or charity sector, Islamic giving campaigns, donation checkout optimization, GEO and AI Overviews, or YouTube SEO.
Benefits
- Purpose-driven work that supports programs across Egypt.
- Social and medical insurance.
- A training and development budget.
- A collaborative team working across fundraising, media buying, and content.
