About This Role
This specialist role focuses on improving website visibility and search engine rankings to increase organic traffic through effective SEO strategies. The role suits a detail-oriented individual motivated to work on digital marketing.
Responsibilities
- Develop and implement effective SEO strategies to improve website rankings and organic traffic
- Conduct keyword research and identify relevant search opportunities
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal links
- Perform on-page and off-page SEO activities
- Conduct SEO audits and identify technical and content-related issues
- Monitor keyword rankings, organic traffic, and overall website performance
- Analyze competitors and identify opportunities for improving search visibility
- Work closely with the content and marketing teams to create SEO-friendly content
- Use tools such as Google Search Console, Google Analytics, and other SEO tools to track and analyze performance
- Stay updated with Google algorithm changes, SEO trends, and industry best practices
- Prepare regular SEO performance reports and recommend improvements
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field is preferred
- 1–3 years of experience in SEO or a similar digital marketing role
- Good understanding of on-page, off-page, and technical SEO
- Knowledge of keyword research and SEO analytics tools
- Familiarity with Google Analytics and Google Search Console
- Strong analytical and problem-solving skills
- Good communication and teamwork skills
- Ability to work independently and meet deadlines
Nice to have:
- Basic understanding of HTML and website structure
- SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms
- WordPress or other CMS platforms
- Basic knowledge of content marketing and digital marketing
- Experience with local SEO