About This Role
This SEO Specialist role is a temporary position to cover a maternity leave for 9-12 months. You will join a forward-thinking and dynamic Digital Customer Experience team to implement and maintain the international SEO strategy and improve overall organic search visibility. The role involves enhancing and optimising website organic search performance through on-page and technical activities, collaborating with various stakeholders including marketing professionals, developers, content teams, and product owners.
Responsibilities
- Support the Digital Optimisation Manager with the rollout and maintenance of the International SEO strategy across markets, with a strong emphasis on regional content localisation and management
- Collaborate with content and marketing teams to ensure user-first, SEO optimised content
- Conduct comprehensive data-led site audits delivering actionable insights and optimisations to the business to bolster their organic visibility
- Carry out necessary technical and on-page updates in the proprietary CMS, such as URL structure changes, internal link updates, fixing broken links, correcting heading hierarchies, adding missing metadata, and other SEO optimisations
- Conduct topic, keyword, competitor and user intent research to inform content build and optimisation
- Regularly run test and learn activity, detailing and communicating findings and rolling out successful tests across broader pages/sites
- Stay on top of new and updated content and ensure necessary on-page and technical requirements are met
- Carry out existing content performance analysis to identify opportunities for improvement
- Monitor and analyse the impact of activities, reporting on key SEO KPIs such as organic traffic, rankings, query counts, brand vs non brand clicks, and leads, and present findings in a clear and engaging manner
- Create and contribute towards the improvement of team processes and documentation, and where relevant, identify and utilise supporting tools to upskill and teach other colleagues across the business
Requirements
- Minimum of 4 years’ experience working within the SEO field
- Thorough understanding of how search engines work, and modern practices
- Good understanding of core updates as well as user-centric principles such as E-E-A-T, Helpful Content, YML etc.
- Good proficiency with Excel / Google Sheets to work with heavy datasets
- Experience with Google Search Console, SEMrush or similar, and Google Analytics
- Confident communicating professionally with people across the business, using a range of styles and techniques to adapt to different stakeholders and language and cultural barriers
- Good numerical ability: comfortable with numbers and able to spot trends and patterns
