This night-traditional SEO role seeks a highly hands-on E-commerce SEO & AI Growth Specialist to take complete ownership of organic growth for an e-commerce brand. The specialist will grow the brand across Google Search, Google Shopping organic listings, and AI-powered search engines, while continuously improving the technical health, content, and conversion performance of the website. The role suits someone comfortable working independently, from identifying an SEO opportunity to implementing, tracking, and reporting on it.
Responsibilities
Own and execute the complete SEO strategy for the e-commerce website
Conduct keyword research focused on high-intent, transactional, and commercial keywords
Build strategies to improve rankings, organic traffic, conversions, and revenue
Perform competitor SEO analysis and identify keyword/content gaps
Develop category, product, and collection-level SEO strategies
Monitor rankings, traffic, conversions, and organic revenue
Identify new organic growth opportunities and create actionable plans around them
Optimize product pages, collection/category pages, landing pages, and website architecture
Optimize product titles, descriptions, meta titles, meta descriptions, URLs, headings, and internal linking
Improve product discoverability across search engines
Handle duplicate content, pagination, faceted navigation, filters, and canonicalization
Implement and optimize Product, Review, FAQ, Organization, and other relevant structured data/schema
Optimize product feeds and organic product visibility where applicable
Work closely with the e-commerce team to ensure new products and collections are SEO-ready before launch
Conduct regular technical SEO audits
Monitor crawling, indexing, and website architecture
Identify and resolve broken links, redirects, duplicate pages, crawl errors, and indexing issues
Optimize XML sitemaps and robots.txt
Improve Core Web Vitals, site speed, and mobile performance
Manage canonical tags and redirect strategies
Work with developers to implement technical fixes where required
Monitor website health and quickly identify issues affecting organic performance
Build SEO-led content calendars based on search demand
Create detailed SEO briefs for blogs, landing pages, collections, and product content
Optimize existing website content for rankings and conversions
Identify content clusters and topical authority opportunities
Use AI tools intelligently to accelerate research, briefs, optimization, and content production without producing low-quality AI content
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Ensure all content aligns with the brand's tone of voice
Build strategies to increase brand visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-driven discovery platforms
Understand and implement Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies
Structure website content so it is easy for both traditional search engines and AI systems to understand
Improve brand/entity signals and online authority
Track how the brand and its products appear across AI-generated answers
Research emerging AI-search behavior and continuously adapt the strategy
Identify opportunities for the brand to be cited, referenced, and recommended by AI platforms
Develop ethical backlink and digital PR strategies
Identify relevant websites, publications, blogs, and industry platforms for brand mentions and backlinks
Monitor competitor backlink profiles
Improve domain authority and overall brand presence across the web
Identify opportunities for product reviews, listicles, features, and editorial placements
Analyze organic landing-page performance and identify conversion opportunities
Work on improving organic traffic-to-purchase conversion rates
Recommend improvements to product pages, collections, navigation, and website UX based on search behavior
Use data to identify pages receiving traffic but failing to convert
Collaborate with marketing, design, and e-commerce teams on landing-page improvements
Own and actively use tools such as Google Search Console, Google Analytics 4, Google Merchant Center, Ahrefs / Semrush, Screaming Frog, PageSpeed Insights, Google Trends, keyword research and rank-tracking tools, Shopify analytics and SEO tools, and AI tools including ChatGPT, Gemini, Claude, and Perplexity
Create clear weekly/monthly reports covering organic traffic, keyword rankings, organic revenue, conversion rate, indexed pages and technical health, top-performing products/categories, backlinks and authority growth, AI-search visibility, key wins, issues, and next actions
Requirements
2–5+ years of hands-on SEO experience, preferably with D2C or e-commerce brands
Strong understanding of both technical and content SEO
Proven experience growing organic traffic and revenue for an e-commerce website
Strong knowledge of Google Search Console and GA4
Experience with Ahrefs, Semrush, Screaming Frog or similar platforms
Understanding of Shopify SEO is highly preferred
Strong understanding of keyword research, search intent, and e-commerce site architecture
Comfortable working with large numbers of SKUs/product pages
Up-to-date understanding of Google algorithm changes and AI-driven search
Strong understanding of GEO/AEO and the changing search landscape
Ability to analyze data and translate it into clear actions
Strong written English and attention to detail
Ability to work independently and take complete ownership of SEO performance
AI-native, with knowledge of how to use AI to make SEO faster and smarter, including keyword clustering, search-intent analysis, competitor analysis, content-gap identification, SEO briefs, content optimization, schema generation and validation, internal-linking opportunities, large-scale metadata optimization, data analysis, SEO automation, reporting, and AI-search/GEO research
Important Details
Work location: Remote
About the Company
We are looking for a highly hands-on E-commerce SEO & AI Growth Specialist who can take complete ownership of our organic growth.