About This Role
Supporting the company's various client websites, the SEO Executive / SEO Specialist is responsible for planning, implementing, monitoring, and improving SEO strategies. This role suits a results-driven individual with hands-on experience in modern search optimization, including AEO, GEO, and AI-powered search.
Responsibilities
- Conduct keyword research, search intent analysis, and keyword mapping
- Plan and implement on-page, technical, and off-page SEO strategies
- Optimize website content, titles, meta descriptions, headings, URLs, and internal linking
- Perform technical SEO audits and identify issues affecting crawling, indexing, Core Web Vitals, and website performance
- Work on Local SEO and Google Business Profile optimization
- Monitor website performance using Google Search Console and Google Analytics (GA4)
- Conduct competitor, SERP, and content gap analysis
- Build topical authority through content clusters and semantic SEO strategies
- Implement and optimize structured data / schema markup
- Develop SEO content briefs and collaborate with content writers and content teams
- Understand and apply AEO (Answer Engine Optimization) principles for answer-focused search visibility
- Understand and apply GEO (Generative Engine Optimization) and optimization for AI-powered search experiences
- Stay updated with Google search algorithm updates, AI search developments, and changing SEO best practices
- Use AI tools responsibly for SEO research, content briefs, analysis, and workflow automation while maintaining quality and accuracy
- Track rankings, organic traffic, conversions, and other SEO KPIs
- Prepare regular SEO reports and provide actionable recommendations
Requirements
- 1-3 years of hands-on SEO experience
- Strong understanding of On-Page, Technical, Off-Page, and Local SEO
- Good knowledge of keyword research and search intent
- Experience with Google Search Console and Google Analytics/GA4
- Understanding of Google Business Profile and Local SEO
- Knowledge of technical SEO, website audits, and basic HTML
- Understanding of structured data/schema markup
- Knowledge of Semantic SEO and Topical Authority
- Working knowledge of AEO, GEO, and AI Search Optimization
- Good analytical and problem-solving skills
- Good written and verbal communication skills
- Ability to manage multiple client projects and meet deadlines
Nice to have:
- Experience with tools such as Ahrefs, Semrush, Screaming Frog, or similar SEO tools
