About This Role
Identifying organic growth opportunities and optimizing content and website performance are the core tasks for this SEO Content Writer, who will support the growth and performance of the Group's media publishing partnerships through effective SEO strategies. This role involves collaborating with cross-functional teams to improve visibility, traffic quality, and conversions across partner media websites, and ensuring partner content performs effectively across traditional search engines and emerging AI-powered discovery platforms.
Responsibilities
- Analyse partner website and content performance to identify opportunities to improve organic visibility, user engagement, traffic quality, and conversions
- Conduct keyword, competitor, and search intent research to develop SEO strategies and content roadmaps aligned with partner objectives and business priorities
- Create and optimise SEO-focused content, including comparison pages, reviews, landing pages, product descriptions, and industry articles, while ensuring compliance and alignment with user search intent
- Optimise on-page SEO elements, identify content gaps, and enhance existing content to improve search visibility, user experience, and conversion performance
- Monitor SEO performance and provide data-driven insights and recommendations to maximise organic growth across partner websites
- Conduct international SEO research to identify opportunities across priority markets and support regional content strategies
- Collaborate with the SEO, Partner Relations, Business Development, and Content Marketing teams to support SEO initiatives across partner publishing websites
- Stay up to date with SEO trends, search engine algorithm updates, AI-powered search developments, and emerging technologies to continuously improve performance
Requirements
- Bachelor's degree in marketing, Business, Communications, Finance, or related field
- At least 4 years of experience in SEO, content writing and optimisation, or a similar role, with hands-on experience driving organic growth
- Experience managing SEO initiatives across multiple websites or another performance-driven digital environment
- Proven experience creating and optimising SEO-driven content, including articles, reviews, landing pages, and other conversion-focused assets
- Strong knowledge of SEO best practices, search engine algorithms, keyword research, and SEO tools such as Google Analytics, Semrush, and Similarweb
- Strong analytical, writing, and communication skills, with the ability to translate data into actionable insights and create engaging, user-focused content
- Excellent organisational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment
- A proactive mindset, strong sense of ownership, and the ability to collaborate effectively with cross-functional teams
