About This Role
This role is for a results-driven SEO Content Writing Specialist who can create high-quality, user-centric, and search-optimized content across various platforms. The ideal candidate will understand search intent, keyword strategy, and conversion-focused writing.
Responsibilities
- Write and optimize blog articles, website pages, and landing pages
- Create content aligned with SEO best practices (on-page SEO, keyword placement, internal linking)
- Deliver high-quality, plagiarism-free, and engaging content
- Conduct keyword research using tools like SEMrush and Google Keyword Planner
- Identify primary, secondary, and long-tail keywords
- Build content calendars aligned with SEO and business goals
- Optimize meta titles, descriptions, headings (H1-H6), and content structure
- Ensure proper use of schema, internal linking, and keyword density
- Improve existing content for better rankings (content refresh strategy)
- Write content that is not only SEO-friendly but also drives engagement and conversions
- Align content with different stages of the funnel (awareness, consideration, conversion)
- Maintain brand tone and consistency
- Conduct competitor content analysis
- Identify content gaps and opportunities
- Optimize content for featured snippets and SERP features
Requirements
- Strong writing and editing skills in English
- Solid understanding of SEO fundamentals
- Ability to simplify complex financial concepts
- Experience in writing long-form and short-form content
Nice to have:
- Experience in programmatic SEO (PSEO) content creation
- Knowledge of AI content tools like ChatGPT, Claude, Google Gemini, and Perplexity
- Ability to create content for financial products (personal loans, business loans, etc.)
- Understanding of LLM visibility optimization (content for AI search, Quora, Reddit, etc.)
- Basic understanding of UX writing and CRO (conversion rate optimization)
- Experience in Fintech / NBFC / Loan industry
- Prior experience in SEO-driven content strategy
- Knowledge of content distribution platforms (Quora, Reddit, Medium)
Important Details
- KPIs / Performance Metrics: Organic traffic growth; Keyword ranking improvements; Content engagement (bounce rate, time on page); Conversion rate from content pages; Number of SEO pages/blogs published
