SEO Content Writer

About This Role

This role involves researching and writing SEO-optimized content for personal finance topics in the Philippines, focusing on debt consolidation and management. The writer will also optimize content for AI search visibility and ensure all financial content is accurate and compliant with regulations. The position suits a content writer with experience in SEO and a data-aware mindset.

Responsibilities

• Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal-finance topics relevant to the Philippines
• Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent (informational, commercial, transactional)
• Build content around topic clusters and a pillar-page structure to grow topical authority
• Write clear, accurate, empathetic copy localized for Filipino readers, using local terms (e.g., utang, sweldo, online lending/pinoy lending apps), peso figures, and culturally relevant examples
• Optimize titles, meta descriptions, URL slugs, headings (H1 -H3), and internal links for every piece
• Apply on-page SEO best practices: keyword placement, readability, image alt text, and structured data/schema where relevant
• Maintain and update existing content to keep it accurate, fresh, and ranking (content refresh)
• Write content structured for AI answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity): direct answers in the first 40 -60 words of a section, clear question-based headings, and self-contained passages that can be quoted on their own
• Build FAQ, comparison, and -how-to
• formats that answer real user questions, including conversational and long-tail prompts
• Strengthen E-E-A-T signals: cite credible sources (BSP, SEC, CIC, government data), add author/reviewer attribution, and keep facts, figures, and dates verifiable
• Keep brand and product facts (what FLIN is, how it works, who it helps) consistent across all pages so AI models describe FLIN accurately
• Monitor how FLIN appears in AI answers for priority prompts and recommend content updates to close citation gaps
• Ensure all financial content is accurate, compliant with Philippine regulations, and free of misleading claims about loans, interest rates, or debt outcomes
• Collaborate with product, legal/compliance, and customer-facing teams to validate information before publishing
• Follow FLIN -s brand voice and editorial guidelines; contribute to improving them over time
• Track content performance using Google Search Console, GA4, and SEO tools (e.g., Ahrefs/Semrush)
• Analyze rankings, traffic, CTR, and conversions to identify what to create, update, merge, or remove
• Propose new content opportunities based on keyword gaps, competitor analysis, and search/AI trends