About This Role
This role is for an SEO Executive/Specialist who will be responsible for developing and executing SEO strategies for Indeville's website and digital properties. The position focuses on local SEO, service-based SEO, content strategy, technical SEO, and lead generation. This is a hands-on opportunity for an individual who can independently identify SEO opportunities, implement changes, track results, and continuously improve organic performance.
Responsibilities
- Develop and execute on-page, off-page, and technical SEO strategies
- Conduct keyword research and identify high-intent commercial keywords
- Build SEO strategies around services such as Landscape Design, Landscape Architecture, Landscaping Services, Terrace Gardens, Balcony Gardens, Vertical Gardens, Corporate & Hospitality Landscaping, Garden Maintenance, and Sustainable & Biophilic Landscaping
- Optimize existing website pages and create recommendations for new landing pages
- Improve organic rankings, traffic, and qualified organic leads
- Manage and optimize Google Business Profiles for relevant locations
- Develop location-based SEO strategies for Bangalore, Delhi NCR, and other target markets
- Improve local search visibility and Google Maps rankings
- Manage local citations and business listings
- Identify opportunities to rank for "near me", city, and service-specific searches
- Create SEO briefs for blogs, service pages, and landing pages
- Work closely with the content team to ensure content follows SEO best practices
- Identify content gaps and opportunities to build topical authority
- Optimize titles, meta descriptions, headings, internal links, and content structure
- Identify technical SEO issues affecting crawling, indexing, and rankings
- Monitor website speed, Core Web Vitals, mobile usability, and structured data
- Manage XML sitemaps, robots.txt, canonicalisation, and indexing issues
- Coordinate with developers when technical changes are required
- Develop ethical and relevant link-building strategies
- Identify industry-relevant websites, directories, publications, and partnership opportunities
- Build backlinks through digital PR, outreach, guest contributions, and relevant industry resources
- Monitor backlink quality and identify potentially harmful links
- Monitor performance using Google Search Console and Google Analytics 4
- Track keyword rankings, organic traffic, landing-page performance, and conversions
- Prepare monthly SEO reports with clear insights and action points
- Track SEO-generated inquiries and work towards improving lead quality and conversion
