About This Role
This SEO Content Writer role provides exceptional content for a growing list of dental and medical SEO clients. You will collaborate closely with SEO Analysts and Website Onboarding to execute content strategies that are useful, engaging, and effective in guiding target audiences through a decision funnel, driving calls and online appointment bookings for client practices. While SEO content is the primary focus, you will also support broader services projects, including proofreading social media content and paid media landing pages, helping with video scripts, and contributing to infographic content.
Responsibilities
- Write and improve website copy including homepage content, procedural pages, doctor bios, Google Business Profile content, and patient review intro copy
- Execute content strategies developed by SEO Analysts, bringing briefs to life with compelling, accurate, and SEO-optimized writing
- Craft content that tells the story of each client
- Conduct research and competitive analysis to ensure content is accurate, differentiated, and high-quality
- Thoroughly proofread and self-edit all work before submission
- Apply SEO best practices to all content, integrating target keywords naturally and strategically
- Proofread services content, such as social media content and paid media landing pages, to ensure accuracy and consistency before it goes live
- Help support services projects, such as writing or reviewing video scripts, as needed
- Contribute content for infographics as part of standard supporting content deliverables
- Receive content briefs from SEO Analysts for SEO content assignments
- Receive customer questionnaires for homepage and custom content projects
- Track all projects and workflows in JIRA (tickets) and HubSpot (campaign information)
- Meet turnaround timelines: 1 week for time-sensitive requests, 2 to 3 weeks for standard requests
- Communicate proactively with your supervisor and stakeholders if timelines are at risk
- For complex projects or special client requests, collaborate directly with clients to understand their goals, brand, target audience, and practice details
- Maintain a professional, service-oriented approach in all client-facing interactions
Requirements
- Skilled and creative writer: Ability to translate technical dental and medical concepts into clear, engaging copy for a general audience
- SEO and lead generation experience: Demonstrated experience creating copy that drives traffic and conversions for SEO and SEM campaigns
- Meticulous editor: Advanced proofreading skills and exceptional attention to detail. An online portfolio or writing samples are required
- AI-forward mindset: Passionate about leveraging AI tools to improve efficiency, while always prioritizing content quality and accuracy above all
