About This Role
This role is for a creative and detail-oriented SEO and Content Writer who will enhance online visibility, produce engaging content, and drive organic traffic through effective SEO strategies. The candidate will be responsible for developing SEO-friendly content, optimizing website pages, conducting keyword research, and implementing content strategies to improve search engine rankings, website traffic, and lead generation.
Responsibilities
- Conduct keyword research and competitor analysis to identify ranking opportunities
- Optimize website pages, meta titles, meta descriptions, headings, URLs, and internal links
- Implement on-page and off-page SEO strategies
- Monitor keyword rankings, organic traffic, and website performance
- Identify technical SEO issues and coordinate with the development team for resolution
- Build quality backlinks and improve domain authority
- Write SEO-friendly blogs, articles, website content, landing pages, and service descriptions
- Create engaging content for recruitment, HR, outsourcing, and background verification services
- Develop content aligned with target keywords, search intent, and business objectives
- Proofread and edit content to ensure accuracy, readability, originality, and grammatical correctness
- Update existing content to improve SEO performance and engagement
- Use AI writing tools effectively while ensuring content quality, originality, and a natural tone
- Track website traffic, keyword rankings, impressions, clicks, and conversions
- Use Google Analytics 4, Google Search Console, and SEO tools to measure performance
- Prepare regular SEO and content performance reports
- Stay updated on Google algorithm changes, SEO trends, and content marketing best practices
Requirements
- Graduate in any discipline
- 1.5
-3 years of hands-on experience in SEO and content writing
- Strong knowledge of on-page SEO, off-page SEO, keyword research, and content optimization
- Excellent English writing, editing, and proofreading skills
- Working knowledge of Google Analytics 4 and Google Search Console
- Familiarity with tools such as Ahrefs, SEMrush, Ubersuggest, or similar SEO platforms
- Basic understanding of WordPress and website content management
- Ability to research topics independently and meet deadlines
Nice to have:
- Degree or certification in Digital Marketing, English, Journalism, or a related field
Important Details
- Working Days: 6 Days a Week