About This Role
This content writing role focuses on creating accurate, engaging, and search-optimized medical content for healthcare clients. The position suits a writer with a strong understanding of SEO who can transform complex medical information into patient-friendly language that drives organic visibility and builds trust.
Responsibilities
- Develop high-quality, original, medically accurate content for hospital and clinic websites, service pages, doctor profiles, blogs, landing pages, and patient education resources
- Simplify complex medical concepts into clear, engaging, patient-friendly language
- Research diseases, symptoms, treatments, procedures, and emerging healthcare trends using credible medical sources
- Create content aligned with SEO best practices, search intent, keyword research, and semantic search
- Understand Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to improve content visibility across Google and AI-powered search platforms
- Optimise headings, metadata, internal linking, FAQs, content structure, and topical relevance
- Work with SEO teams to build topical authority, content clusters, and high-performing organic landing pages
- Ensure content is medically accurate, evidence-based, ethical, and aligned with applicable healthcare advertising guidelines
- Reference authoritative sources, clinical guidelines, and peer-reviewed medical literature
- Collaborate with doctors and medical specialists for content validation when required
- Maintain high standards of healthcare content credibility and Google's E-E-A-T principles
- Refresh and improve existing content based on organic traffic, rankings, engagement, and conversion performance
- Collaborate with SEO strategists to identify content gaps and new growth opportunities
- Develop compelling, conversion-focused content while maintaining medical integrity
- Support content planning, editorial calendars, and timely execution across multiple healthcare accounts
Requirements
- Bachelor's degree in Life Sciences, Pharmacy, Biotechnology, Journalism, English, or a related field
- 2–5 years of professional content writing experience, preferably in healthcare, hospitals, medical technology, or wellness
- Strong working knowledge of SEO is mandatory
- Understanding of keyword mapping, search intent, on-page SEO, and content optimisation
- Familiarity with AEO, GEO, AI search, and evolving Google search practices
- Excellent English writing, editing, proofreading, and medical research skills
- Ability to manage multiple assignments, meet deadlines, and collaborate with cross-functional teams
Nice to have:
