This role involves creating engaging, SEO-optimized content for the company's ecommerce sites, with a strong focus on product detail pages, product listing pages, landing pages, category pages, and other digital content. The ideal candidate is a skilled writer with a strong understanding of SEO best practices, ecommerce content strategy, and driving traffic and conversions through high-quality, optimized content. The position requires a balance of creativity, editorial judgment, technical accuracy, self-management, and process adherence, and a passion for music, instruments, recording, live sound, or music technology is strongly preferred.
Responsibilities
Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages, and more
Leverage generative AI tools to assist in content generation, ideation, and optimization while maintaining strong editorial oversight, factual accuracy, and brand consistency
Verify product information against vendor-provided materials, technical documentation, and internal resources to ensure factual accuracy and consistency
Conduct keyword research and apply SEO best practices to improve organic visibility, traffic, and customer engagement
Update and maintain product descriptions, technical specifications, and related content to ensure accuracy, consistency, and completeness
Apply ecommerce SEO best practices, including keyword integration, content hierarchy, internal linking awareness, and search-focused formatting
Collaborate with SEO and cross-functional teams to refine and optimize content based on search trends, product priorities, and performance insights
Ensure proper formatting, tone, voice, and style across all content types while adhering to internal editorial standards and workflows
Assist in developing scalable content strategies that improve the customer experience and support digital growth initiatives
Stay up to date with SEO, ecommerce content, and AI-assisted writing trends to ensure content remains current and effective
Manage competing priorities, launches, and deadlines within a high-volume, deadline-driven ecommerce environment
Requirements
Bachelor's degree in Marketing, Communications, English, or a related field preferred but not required
Strong music/gear background is a plus
Proven experience in SEO writing, editorial content creation, or ecommerce content development
Familiarity with generative AI tools for content creation (e.g., OpenAI ChatGPT, Copy.ai, Jasper) and the ability to responsibly integrate AI-assisted workflows with human editorial judgment
Strong understanding of on-page SEO, keyword research, and search engine best practices
Comfortable working with technical product specifications, structured product data, and detail-oriented ecommerce content
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Excellent writing, editing, and proofreading skills with exceptional attention to detail
Ability to write clearly and authentically for musicians, creators, and audio professionals across a wide range of product categories
Familiarity with editorial style guides and structured content processes; AP Style familiarity preferred
Ability to work independently and collaboratively while managing multiple priorities and deadlines
Passion for music gear, instruments, recording, live sound, or music technology strongly preferred
Experience working within CMS, PIM, or ecommerce content management systems is preferred
Knowledge of HTML and basic web publishing skills is a plus
Analytical mindset with the ability to interpret data and apply insights to content optimization
Passion for execution, process excellence, a strong focus on customer experience, and the ability to manage and lead a team of professionals
Strategic thinker, creative problem-solver, and possess excellent communication skills
Proven track record of driving exceptional performance, highly effective teams, process improvements/strong operations
Benefits
Gig leave, allowing time off to share music with the world and return to the job after a tour
Robust benefits and perks, including Medical, Dental, Vision, 401K plus company match
Mental health support
Paid sick/holiday/vacation time
Employee discount program
Tuition reimbursement options
About the Company
The Guitar Center Company encourages its teammates to find their own individual sound and aims to develop and nurture lifelong musicians, enabling both musicians and non-musicians to experience the joy of creating music. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with over 290 stores across the United States. Its e-commerce brands include Guitar Center, Musician's Friend, and WWBW. The Music & Arts division operates over 220 stores specializing in band and orchestral instruments, serving teachers, directors, professors, and students since 1952. AVDG and GCPro lead the enterprise audio-visual integration business.
