About This Role
This senior role leads the strategy and execution of key athlete partnerships, ensuring athletes authentically amplify brand and product priorities for the global basketball business unit. The position focuses on delivering a best-in-class brand experience to cultivate high-value partnerships that drive revenue, customer acquisition, and brand awareness.
Responsibilities
- Build and maintain comprehensive activation plans for athlete partners for ongoing engagement around milestones, key brand moments, global events, product launches, and seasonal priorities
- Resolve conflicts and troubleshoot issues quickly, maintaining strong partner satisfaction and retention
- Proactively manage up by keeping leadership informed of partnership plans and requests, aligning expectations, potential risks, and providing timely updates on key initiatives
- Connect partnerships to the broader business strategy
- Collaborate with Product, Global Marketing Teams, Global Business Units, Regional Account Marketing Teams, Creative Channels, and Communications to operationalize and scale partner initiatives
- Work with integrated marketing channels to formulate the consumer journey, media plan, retail strategy, and social rollout for signature collections and player capsules to internal and external stakeholders
- Formulate detailed recaps with internal channels to communicate campaign wins and growth opportunities in connection to signature franchises, key initiatives, and events
- Lead the day-to-day partnership management with PUMA Basketball athletes
- Ensure athletes have a constant flow of the right product, both on court and off court
- Work with each athlete to understand their performance basketball product needs as well as their off the court style preferences
- Build and maintain relationships with talent management representatives and industry contacts
- Handle assigned athletes’ servicing needs such as invoice processing, securing product, contractual budget planning, travel bookings, etc.
- Organize athlete product meetings, virtual and in-market, for footwear and apparel development connected to signature collections and player capsules, owning environment, agenda, and hospitality at a world-class level
- Coordinate and attend brand photoshoots and appearances with assigned athletes to manage ambassador requests at brand initiatives
- Ensure that PUMA is fulfilling contractual obligations to each athlete
- Work with the athletes to identify and support their charitable initiatives
- Ensure athletes are posting and engaging with the brand on social media in a natural and authentic way
Requirements
- Bachelor’s Degree in a relevant field of study
- 5+ years of experience in sports marketing, athlete servicing, partnerships, etc. in high-growth or global brand environments
