About This Role
This Senior Social Media Marketing Specialist role is for a sports-passionate, experienced, and creative individual to drive impactful growth across Southeast Asia for a client's sports-focused website/app. The ideal candidate lives and breathes sports, thrives on social media, and knows how to turn strategy into measurable results.
Responsibilities
- Deploy creative multi-platform strategy (Facebook, Instagram, Telegram, TikTok etc) to increase brand exposure, followers, engagement, and web/app traffic
- Drive acquisition through both organic and paid social channels, ensuring alignment with growth KPIs
- Stay updated with new AI tools, social media features, and content trends that can improve campaign performance
- Create content ideas that are football-relevant, creative, engaging and acquisition driven for Southeast Asian audiences
- Engage and coordinate with third-party partners such as media platforms, creative designers, influencers, content creators, agencies, community pages, and production vendors
- Develop specific strategies to grow channel followers and build an engaged football community
- Plan community activities such as polls, match discussions, prediction-style content, quizzes, and campaign announcements
- Understand how to communicate with football fans in a way that feels natural, engaging, and community-driven
- Analyse and report on platform analytics — reach, CTR, conversions, follower growth, and revenue impact
- Identify content trends, competitor strategies, and viral opportunities
- Recommend creative tests, platform innovations, and new audience acquisition tactics
Requirements
- Diploma/Bachelor's Degree in Marketing, Communications, or related field
- 3–5 years of hands-on experience in social media or digital marketing
- Strong command of English and Mandarin, with ability to read, write, and communicate effectively in both
- Proven ability to grow engagement and traffic through content-driven strategies
- Strong knowledge and genuine interest in football, including major leagues, international tournaments, football fan culture, and match-day trends
Nice to have:
- Experience in Telegram Marketing
Application Process
- Send in your resume together with portfolio
About the Company
The company is an ambitious, fast-growing digital product in the sports and entertainment space.
