About This Role
Leading social strategy across a portfolio of consumer brands is the core of this senior role, driving digital growth, engagement, and social innovation. The position suits a candidate with extensive experience in social media and digital marketing, ready to shape the social media vision for recognized brands.
Responsibilities
- Develop and execute social media strategies that support brand objectives and business growth
- Lead content planning and storytelling across social platforms, ensuring consistency and relevance
- Drive audience growth, engagement, and brand visibility through innovative social campaigns
- Partner with cross-functional teams to deliver integrated digital marketing initiatives
- Monitor online communities, audience conversations, and brand reputation across channels
- Analyse social media performance data and transform insights into actionable recommendations
- Manage agencies, budgets, and team performance while fostering a culture of creativity and continuous improvement
Requirements
- Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or a related field
- 8-10 years of experience in social media, digital marketing, content, or related disciplines
- Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages
- Proven experience developing and implementing successful social media strategies across multiple brands or markets
- Deep understanding of major social platforms, audience behaviour, and emerging digital trends
- Strong content development, storytelling, brand management, and community engagement capabilities
- Excellent analytical skills with the ability to interpret performance metrics and optimise results
- Demonstrated leadership, stakeholder management, agency management, and project delivery experience
Benefits
- Opportunity to shape the social media vision for a portfolio of recognised consumer brands
- Collaborative and fast-paced environment with strong opportunities for career growth
- Benefits package within a growing and innovative organisation
About the Company
Our client is a leading retail organisation with a strong presence across international markets, known for innovation, customer focus, and brand excellence. The business offers dynamic career opportunities within a fast-growing environment.
