About This Role
Supporting the marketing of MFS' investment product range is the core of this role for a Senior Product Marketing Strategist. The strategist develops and maintains MFS investment product selling systems, including compelling messaging and collateral for campaigns that build awareness and promote engagement. These campaigns are run in partnership with the Strategy and Insights Group.
Responsibilities
- Implement the Product Marketing Strategy for MFS
- Develop and maintain the investment product selling system for assigned investment products
- Manage product launches by soliciting input from key stakeholders within sales, investments, and channel marketing to build content that drives marketing collateral and promotions
- Develop content with a commercial orientation, providing actionable insight for financial professionals and their clients
- Align activity with strategic initiatives and go-to-market plans, developing a plan underpinned by MFS strategic initiatives to support firm goals
- Oversee the execution of product content
- Coordinate resources from other departments, as well as produce and disseminate sophisticated, intermediary-focused content
- Serve as the subject matter expert for any integrated marketing material that positively positions and differentiates MFS in the Intermediary marketplace to increase awareness, consideration, and selection by intermediary investors
Requirements
- Bachelor's degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience
- Deep investment product marketing experience focused on the Intermediary market
- Strong knowledge of investment vehicles such as Mutual Funds and ETFs
- Thorough understanding of distribution strategy and financial advisors' needs, challenges, and business process
- Proven experience in leveraging this knowledge to develop, launch, and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers
- Excellent influencing skills, primarily integrating and aligning the priorities, needs, and requirements of the broader Enablement & Marketing organization, that optimize client experience
- Ability to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements, and new producers
- Ability to partner with enablement, sales, and channel marketing leads to ensure financial advisor (client) feedback is continuously provided for the purpose of understanding the evolving needs of clients across all channels (advisor, platforms, etc.)
- Excellent written and verbal communication skills
Nice to have:
- Intellectually curious, seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process
