Senior Product Marketing Manager Isv & Partner

About This Role

This senior product marketing manager role focuses on the commercial success of the company's ISV ecosystem, including third-party integrations and partner plug-ins. The person will define and execute the go-to-market strategy for the ISV business and lead the rollout of a global partner program, working collaboratively with executive and senior management teams worldwide.

Responsibilities

• Design, build, and execute the comprehensive GTM and marketing framework for the new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners
• Lead the full lifecycle marketing for third-party integrations, from initial strategy creation, proposition development and positioning, through to supporting co-marketing campaigns and sustained partner-led growth
• Craft compelling messaging that highlights the unique value of the integrations
• Translate complex API architectures into tangible business benefits for both partners and end-users
• Collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners
• Create high-impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively
• Conduct in-depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends
• Track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance

Requirements

• Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners
• Experience and technical understanding of API products, CPaaS (Communication Platform as a Service), and/or with developer tools would be a distinct advantage
• Experience of working in a global role or with teams based internationally is essential
• Technical acumen: understanding of various messaging channels

About the Company

Commify is a CPaaS leader with 25 years of experience, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys. It operates across the UK, EMEA, the USA, and Australia, fostering a diverse and connected environment.