Senior Product Marketing Manager

About This Role

This role connects product innovation to customer outcomes and pipeline through differentiated, partner-specific storytelling and field enablement for ServiceNow's hyperscaler partnerships. It sits at the intersection of product marketing and go-to-market execution, focusing on unified go-to-market narrative and positioning across Microsoft, AWS, and Google Cloud. The position suits a strategic, go-to-market-minded individual energized by building differentiated GTM strategies that move pipeline and revenue.

Responsibilities

• Partner with partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across all three hyperscalers
• Create, message, and execute the ServiceNow marketing strategy across Microsoft, AWS, and Google Cloud sponsored events
• Own unified hyperscaler GTM strategy and positioning
• Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner's market, competitive position, customer base, and go-to-market motion
• Jointly run the hyperscaler relationship, owning the narrative and assets with hyperscaler partner managers
• Develop distinct value propositions and proof points by hyperscaler
• Craft messaging, customer stories, competitive positioning, and persona-specific narratives (CIO/CISO, CFO) that resonate with each partner's buying process and use cases
• Lead co-innovation GTM plays end-to-end, from concept through demo, field enablement, win/loss tracking, and pipeline attribution
• Build a repeatable model that scales across all three partners
• Build hyperscaler sales enablement and field marketing assets such as First Call Decks, battlecards, technical demo flows, and one-pagers
• Align sales, product, and partner teams on one narrative to ensure consistent messaging to end customers
• Feed market intelligence into product planning, bringing hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations
• Represent marketing in customer engagements, acting as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals

Requirements

• 7–10+ years in enterprise product marketing, product management, or sales engineering
• 4+ years working with enterprise software platforms
• Cloud / hyperscaler go-to-market experience required
• At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics)
• Strong Azure or adjacent Microsoft ecosystem experience (Office 365, Dynamics, Teams) a plus
• Proven ability to build sales plays and enablement content grounded in seller and customer insights