Senior Product Marketing Fashion

About This Role

This senior product marketing role in fashion supports brand communications, marketing, and membership operations. It involves executing integrated marketing campaigns, coordinating with influencers and agencies, and managing administrative tasks. The position suits a candidate with a strong understanding of fashion marketing and brand strategy.

Responsibilities

• Support the development and execution of brand and commercial concepts across key categories
• Execute integrated 360-degree marketing campaigns across owned, earned, and paid channels
• Support social media, influencer marketing, brand activations, and community engagement initiatives
• Assist with campaign reporting, performance tracking, and post-campaign analysis
• Coordinate with influencers, creators, agencies, and partners to support campaign execution
• Support product seeding, photoshoots, content creation, and community engagement activities
• Assist in managing local brand communities and initiatives
• Support membership operations and communications
• Assist with membership campaigns, customer engagement activities, and loyalty-related initiatives
• Coordinate communications and stakeholder requests related to CRM activities
• Liaise with social media, creative, and marketing agencies
• Coordinate with internal stakeholders including Retail, Wholesale, Finance, and Corporate Communications teams
• Assist wholesale partners with brand communication toolkits and campaign materials
• Manage purchase orders, invoices, budget trackers, and campaign documentation
• Support contract administration, voucher credit processing, and T&C updates
• Coordinate brand partner store visits and marketing logistics
• Support ad hoc projects and operational requirements

Important Details

• Contract: 6 months
• Schedule: Monday - Friday, 9am - 6pm

Application Process

• Only shortlisted candidates will be notified