Senior Product Manager

The Marketing Experience team builds Instacart’s growth marketing platform—the foundation that empowers marketers to run efficient, optimized, and privacy-safe campaigns across the customer lifecycle.

We are looking for a Product Manager, Growth Marketing Platform, to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration.

In this role, you will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing.

You will drive a multi-half roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company.

If you thrive in fast-paced, highly cross-functional environments and love building scalable, AI-powered platforms that marketers rely on every day, this role is for you.

This position is remote-friendly across the US and Canada.

Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement.

Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.

Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails.

Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale.

Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time.

Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.

Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.

Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps.

Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.

Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.

5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.

Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs.

Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails.

Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution.

Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs.

Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices.

Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship.