About the role
Job Title: Senior Product Designer,E-Commerce & Personalization
Location: Malmo, Sweden
Duration: Contract
Responsibilities
Design end-to-end journeys across homepage, rooms, navigation, and ideas/inspiration surfaces
* Drive Add to cart rate from upper-funnel touchpoints through improved discoverability and relevance
* Build and validate personalized, adaptive content systems that balance utility with clarity and trust
* Partner with Product, Engineering, Analytics, Content, and Research to define problems and ship solutions
* Contribute to and extend the design system with patterns built for scale and flexibility
* Use data, testing, and research to inform direction and measure impact
Day-to-day tasks
Bringing strong design rationale backed by user insights and data
* Moving from concept to testable prototype rapidly
* Holding your ground in debates while staying collaborative
* Making quick decisions with incomplete information
* Iterating based on feedback and performance metrics
Requirements :
* Strong visual design: layout, typography, hierarchy, composition, and art direction within an established system
* Fluency in prototyping and interaction design to communicate intent
* Ability to design for accessibility, performance, and internationalization from the start
* Navigate complexity edge cases, legacy systems, and multi-market constraints
E-commerce & personalization
* Deep understanding of discovery-to-shopping behavior, merchandising logic, and browse-to-buy conversion levers
* Experience designing recommendation systems, dynamic modules, and content prioritization logic
* Judgment about when not to personalize—knowing when consistency and predictability matter more
* Familiarity with A/B testing, analytics instrumentation, and learning from customer behavior
Product thinking & experimentation
* Think like a product owner, understand business goals, user needs, and technical trade-offs equally
* Data-driven mindset: form hypotheses, design tests, interpret results, and iterate based on evidence
* Comfortable designing for A/B testing and experimentation frameworks
* Bias toward shipping and learning over perfecting in isolation
Most important:
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Visual craft and systems thinking. You design with rigor—clean hierarchy, confident composition, thoughtful art direction—and know how to scale patterns across surfaces.
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E-commerce and personalization expertise. You understand how customers browse, Client, and buy. You know how to design dynamic experiences that feel helpful, not heavy-handed.
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Outcome focus and delivery. You care about impact. You ship, measure, learn, and iterate. You connect design decisions to business results and customer value
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