About the role
Our client Vegas Cosmetics is looking for a Senior Performance Marketing Manager in Islamabad
Vegas Cosmetics is seeking a highly skilled Senior Performance Marketing Manager to lead and optimize our extensive digital advertising campaigns. The ideal candidate brings at least three years of hands-on experience managing and scaling significant paid-media budgets within the e-commerce beauty and cosmetics sector. This role demands a results-driven expert who takes full ownership of campaign performance, profitability, and growth, applying data-driven strategies to maximize return on investment and expand brand reach across multiple platforms.
The Senior Performance Marketing Manager plays a pivotal role in driving scalable growth by leveraging expertise in conversion rate optimization, audience targeting, and advanced campaign management techniques. With a deep understanding of cross-channel marketing and advanced tools such as Google Analytics, Facebook Ads Manager, and heatmap software, this position requires a professional who can independently develop, implement, and analyze robust advertising strategies that align with business objectives. Although this role does not include team management Responsibilities
, it requires close collaboration with internal stakeholders to ensure cohesive and impactful marketing execution.
Responsibilities
- Design, launch, and optimize multi-channel paid advertising campaigns to drive high-quality traffic and increase conversions for multiple beauty and cosmetics brands.
- Manage large-scale advertising budgets ranging from PKR 10 million to PKR 20+ million monthly, ensuring efficient allocation and maximum ROI.
- Conduct detailed data analysis using Google Analytics and other analytics tools to monitor campaign performance, identify trends, and uncover growth opportunities.
- Develop and implement audience targeting strategies to reach and engage key customer segments effectively.
- Perform A/B testing on ad creatives, landing pages, and marketing funnels to continuously improve conversion rates and campaign effectiveness.
- Maintain thorough heatmap analyses to understand user behavior and optimize landing page performance.
- Conduct keyword research and manage Google Ads campaigns to ensure high relevance and cost efficiency.
- Monitor and report on key performance indicators (KPIs) including click-through rates, conversion rates, cost per acquisition, and return on ad spend.
- Provide actionable insights and strategic recommendations to senior leadership to inform business decisions and marketing roadmap.
- Collaborate with creative teams to develop compelling ad content that aligns with brand messaging and market trends.
- Stay up to date with industry best practices, emerging technologies, and latest platform features to maintain a competitive edge.
- Ensure all campaign activities comply with company policies and advertising guidelines.
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