Senior Performance Marketing Manager

About This Role

Shaping the future of a growing marketing function, this high-impact opportunity is for a data-driven marketing professional who enjoys owning strategy, optimizing performance, and influencing business results. You will lead customer acquisition and digital growth initiatives across a diverse North American footprint, working closely with executive leadership to oversee digital advertising investments, drive lead generation efforts, and leverage analytics to improve marketing effectiveness and customer acquisition outcomes.

Responsibilities

• Lead paid media strategy across Google, Meta, Microsoft, LinkedIn, and other digital channels
• Manage and optimize advertising budgets to maximize lead generation, conversions, and return on investment
• Develop audience targeting, keyword, bidding, and campaign strategies that drive measurable business results
• Analyze campaign performance, identify trends, and make data-driven recommendations
• Build and maintain dashboards and reporting tools that provide visibility into marketing performance
• Partner with internal stakeholders and external partners to align marketing initiatives with business goals
• Test new channels, technologies, and growth strategies to improve campaign performance and efficiency

Requirements

• 8+ years of experience in performance marketing, paid media, digital acquisition, growth marketing, or a related field
• Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and similar platforms
• Proven success managing significant advertising budgets and driving measurable ROI
• Strong analytical skills with experience leveraging reporting tools, dashboards, and campaign performance data
• Ability to translate complex data into actionable business recommendations
• Comfortable collaborating with senior leadership and presenting performance insights
• Experience within multi-location, franchise, retail, real estate, healthcare, hospitality, or similar environments is a plus

Benefits

• Highly visible role with direct exposure to executive leadership
• Opportunity to shape the future of a growing marketing function
• Significant ownership, autonomy, and influence over strategy
• Strong growth potential within a fast-paced and expanding organization
• Bonus opportunity