Senior Marketing Operations Manager

About This Role

This role involves overseeing the delivery and analysis of the company's CRM lifecycle campaigns, with a strong focus on email and SMS execution. The position requires a technical blend of hands-on execution and strategic planning, ensuring that marketing and CRM capabilities continuously evolve to meet business and customer needs. The manager will work closely with various departments to implement CRM deployment strategies that improve business metrics.

Responsibilities

• Attend project kick-offs and participate in briefs to architect solutions before building
• Clarify, capture, and optimize requirements to build ad-hoc and automated communications
• Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to guide new members through the insurance application process
• Set up and monitor complex journeys and automations that have static/dynamic content with actionable trigger points to drive conversion and engagement
• Script dynamic communications to build a personalized user experience
• Write SQL to manage/build data tables and build custom audience segmentation
• Maintain and develop audience segmentation tactics by proactively guiding the team's data pipeline and data needs
• Establish high-quality processes and infrastructure for email and SMS tooling
• Codify documentation of internal best practices, tooling, and process improvements

Requirements

• Deep experience using Iterable, Marketo, or similar email management software
• Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
• Extremely high attention to detail, while managing a large volume of campaigns simultaneously
• Process-oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors
• Strong analytical skills, competence in SQL, and experience with tools for data analysis (i.e., Mode, Chartio, Redshift, Heap)
• Strong collaboration skills in team environments, ability to effectively work with key stakeholders to clarify campaign requirements, but able to act quickly as the decision-maker
• High technical aptitude with the ability to quickly ramp up on internal nuances related to people, processes, and technology
• A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
• Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
• Working familiarity with HTML/CSS
• Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting