Senior Marketing Manager, Security and Growth, AWS Product Marketing

About This Role

Shaping how AWS grows its security business is the core of this role, which sits at the intersection of marketing, data, and technology. You will own the analysis behind marketing decisions, measuring initiative performance, diagnosing business drivers, and recommending investment areas for maximum return. This involves synthesizing customer research, campaign data, and product usage to build a data-driven view of what works, then partnering with various teams to refine this view and translate it into actionable growth plans.

Responsibilities

• Partner with product management and go-to-market teams to develop portfolio-level strategy and guide prioritization of marketing investment across the security and observability portfolio
• Measure how marketing initiatives perform, and diagnose which ones are driving pipeline, awareness, and revenue
• Analyze and synthesize data from multiple sources, including direct customer feedback, to identify what is working, where to invest for the greatest return, and where to stop
• Design experiments and measurement plans that test marketing hypotheses, and validate those hypotheses through customer research and direct customer engagement
• Partner with technical PMMs to turn insights into positioning and messaging that clearly articulates the value of the portfolio to customers and helps drive demand
• Partner with engineering, finance, go-to-market, and sales teams to build a shared view of what is working and what is not, and translate it into growth plans and recommendations for leaders

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor's degree or equivalent
• 3+ years of experience using data to measure impact and guide investment decisions
• Experience marketing business-to-business technology products, such as cloud, security, etc.

Nice to have:

• Experience with customer segmentation, profiling, and targeting
• Experience developing go-to-market strategies for technical products
• Experience presenting to executive-level audiences and industry analysts
• Familiarity with the cloud, security, or observability technology landscape
• Master of Business Administration (MBA) degree

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching