About the role
Senior Marketing Manager (Contractor)
Industry Products & Platforms
We are transforming the digital real estate experience, its flagship collaborative platform designed for real estate professionals and consumers. We are seeking a skilled, execution-focused marketing contractor to drive go-to-market momentum across key MLS regions.
As the Contract Senior Marketing Manager for Realtor.com+, you will lead marketing execution to drive awareness, agent adoption, and ongoing platform usage. This interim role bridges strategy and execution, partnering closely with Industry Products & Platforms, B2B Marketing, Product, and Industry Relations to deliver compelling, high-impact campaigns tailored to agents, brokers, and MLS leadership.
You will help ensure seamless project continuity during a pivotal growth phase by scaling platform adoption, strengthening client and MLS partnerships, and positioning Realtor.com+ as the standard for collaborative home search.
What You’ll Do | Contract Scope
- Drive Product Adoption & Regional Rollouts — Execute multi-channel marketing campaigns that accelerate agent onboarding and active platform usage across participating MLS markets.
- Build Multi-Channel Campaign Assets — Develop and oversee campaign production across digital, email, in-product notifications, partner channels, and agent enablement toolkits.
- Maintain Cross-Functional Momentum — Partner closely with Product, B2B Marketing, Industry Relations, and Client Success to align messaging, campaign schedules, and adoption metrics.
- Align with Live Industry Events — Collaborate with the Events team to integrate Realtor.com+ messaging into trade shows, MLS presentations, panel discussions, and regional activations.
- Track & Optimize Campaign KPIs — Monitor campaign engagement, agent activation rates, and usage data to continuously refine messaging and channel mix.
- Uphold Brand & Messaging Standards — Ensure partner-facing and agent-facing collateral adheres to Realtor.com+ brand architecture and positioning guidelines.
What You’ll Bring
- 7+ years of B2B or B2B2C product marketing experience, preferably within SaaS, digital platforms, or real estate technology.
- Proven ability to hit the ground running in a contract capacity, leading product adoption initiatives and regional rollout campaigns with minimal ramp-up time.
- Strong project management skills, with experience executing multi-asset marketing campaigns on tight deadlines.
- Track record of crafting compelling messaging that drives adoption of professional software or digital platforms.
- Excellent writing, editing, and storytelling skills tailored to real estate professionals and industry partners.
- Comfort analyzing marketing performance metrics and campaign activation data.
- Bachelor’s degree or equivalent practical experience.
Bonus Points If
- You have direct real estate industry experience with MLSs, brokerages, associations, or PropTech, along with a strong understanding of agent workflows and MLS ecosystem dynamics.
- You have stepped into interim or contract marketing roles to drive high-visibility product rollouts through completion.
- You have hands-on experience developing joint marketing and enablement toolkits for industry partners or MLS associations.
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